social media privacy tips for lawyersIt’s that time of year again. Yes, it’s time to review social media privacy tips for lawyers and law firms. I know most of you are social-media-savvy but it never hurts to have a little refresher:

1. Change your passwords every 90 days and never use the same password for all your accounts. I know it’s hard to resist the urge but don’t do it. I use 1password. It’s pricey but well worth it. If you have multiple accounts and use credit cards online, it’s an excellent choice. Additionally, make sure you remember a long password is a good password. 1password generates long passwords as well. Yes, I’m in love with them.

2. Don’t give your email address to anyone at checkout. All of those emails get put into a database that show where you live. Even from this little bit of information, thieves can find out your salary, credit history and birthday.  Continue Reading…

lawyer online authorityYou know the feeling when you read something that really makes you stop and think? That just happened to me. Mitch Joel is someone I have always looked up to in the online realm. I’ve been following him for years and you should too. He recently wrote an article appropriately titled, “How To Be A Recognized Authority“.

Many lawyers shy away from blogging and using social media because there are already “so many lawyers out there” doing their online thing. I mean really, how can you spin Family Law, Personal Injury Law, IP Law, etc. differently than everyone else? The task can seem daunting, especially when starting a blog or opening your first social media profile.  Continue Reading…

legal blogging In-house legal marketing professionals know that legal blogging is important, and they are frustrated. Why you ask? There’s no easy way to get lawyers to blog. Yes, marketers can provide content ideas, ghostwrite and create editorial calendars. Yes, they can provide articles that prove that legal blogging works, but almost every lawyer will choose billable work over legal blogging – and why wouldn’t they? With billable targets and demanding clients, legal blogging is the furthest thing from their minds.  Continue Reading…

how to connect on LinkedInYou can thank Cleveland’s “Communicator of the Year”, Kelly Blazek, for inspiring this blog post regarding how to fail miserably at connecting on LinkedIn. It’s also a cautionary tale regarding the endless lifespan of online content.

Ms. Blazek runs a popular online job bank for Cleveland professionals. A self proclaimed “passionate advocate” for job-seekers, Kelly’s “passion” was aimed elsewhere when she chewed out Diana Mekota, Continue Reading…

“If a tweet falls in a forest and on one is around to share it, does it make a sound?” -Jen Picard

social media for law firmsWhen most lawyers or legal professionals start a blog, they are often most worried about how they are going to produce large volumes of content. They rarely think about how or why their content should be shared on social media sites such as Facebook, Twitter, LinkedIn and Google+. Yes, it’s important to create content but getting your content shared via social networks is just as important.

9 Ways to Get Your Content Shared on Social Media

1. Website Sharing Buttons. This is the ultimate social media content marketing sin of all time. Sounds dramatic right? I kid you not, don’t bother writing a blog post if there aren’t social sharing buttons. I will never share your blog post if there aren’t buttons there to help motivate me. There are hundreds of social sharing plugin options – pick one and go with it. Continue Reading…

how lawyers should use LinkedIn LinkedIn is the world’s largest business social network. With over 259 million users to date, it has survived a number of changes in technology and continues to grow in users at a rate of two sign-up’s per second. 40% of LinkedIn users check their accounts daily which means it’s time for lawyers to wake up and smell the coffee (yum) if they haven’t signed up for account yet. Here are my rules for how Lawyers should use LinkedIn for the best possible results:

1. Make sure all of your information on your LinkedIn profile is accurate and up-to-date. This includes your education, employment, contact information, summary and publications. Always update your profile as soon as you start a new position or join a new firm. I can’t tell you the number of times I’ve seen attorneys forget to update their LinkedIn profile and it’s really annoying. I mean, I know I have social media OCD, but please, do it for me.  Continue Reading…

seo tips for law firmsAs 2013 comes to a close, it’s time to start summarizing the major SEO events of the year. In short, Google has forced Internet marketers to move away from tactical SEO behavior to a more strategic, organic approach. Many people argue that “SEO is dead” but that’s not exactly the case. Instead, I argue that the definition of SEO has changed. The focus is now on understanding what your target users are searching for and establishing authority and visability. It’s not as easy to “game the system” and quality content is key.

SEO Tips for Law Firms – 2013 Edition

1. Create Compelling Content that People Actually Want to Read

There’s no way to skip this step when it comes to creating a a successful, “SEO” strategy. I know most people moan and groan when it comes to creating content but it’s a necessary evil. You need to write quality content that people actually want to read. You need to get into the head of your “target” audience and figure out what they’re searching for online relating to your practice. In other words, you need to answer their questions. According to Moz.com, you should add value to your content by adding: Utility, Emotional response, Point of view (positive or negative), and/or Perceived Value. You don’t have to have all four in each blog post, but at least one. Continue Reading…

Twitter tips for lawyersIt’s been a long time since I posted on Social Media for Law Firms. I started a new marketing and social media gig over at R.JOHNSON Legal Recruiting which I absolutely love! It’s been an amazing experience so far. That being said, I’ve made a commitment to write at least once per week, so here it goes! I’m kicking it off with 15 Twitter tips Lawyers use to make their life easier:

1. Twitter pro’s don’t sell on Twitter, they share. Don’t promote your services on Twitter, engage with your followers in a personal way. Ask them how they’re doing and how you can help.

2. Try to use proper grammar and punctuation as much as possible. I know it’s tough to say everything you want in 140 characters but try and use well-known abbreviations instead of creating your own.  Continue Reading…

how do i get more blog commentsPublishing your own legal blog is a huge accomplishment and take a lot of blood, sweat, tears and late nights.

All serious bloggers will tell you the keys to a successful blog include consistency, dedication, inspiration and motivation. The best blogs feature an additional secret ingredient: a loyal fellowship of readers that love to comment. Blog commenters come with the added perks of: increased search engine optimization (naturally), building your reputation as a thought leader in your practice and/or industry and that general feel-good feeling you get when people “hang out” on your wall.

Here are 5 painless ways to get maximum blog comment love:

1. Don’t be afraid to be have an opinion.

Write something that will get people thinking, and perhaps change the way they think about that thing. Whatever you do, don’t be boring. You want to ruffle a few feathers and invoke emotion here. Write something that people instantly agree or disagree with. I must warn you, this method isn’t for the faint of heart. You will most likely get blog comments from people who don’t agree with you. But, this what a blog commenting community is all about – people coming together in one place to discuss every aspect of a particular subject. Standing out from the crowd is required if you want to be successful at blogging.  Continue Reading…