Social media has been, and will continue to be, my passion. It combines three of my passions: communication, people and marketing. Kevin O’Keefe and Adrian Dayton inspired me, MBM provided me with the tools to grow, and the social community welcomed me with open arms.
I jumped on the social media for law firms train early on. Lucky for me, It was a niche area of online marketing and the need for my services grew. I was able to quit my job, run my own business, travel the world and make some incredible friends (some I’ve never actually met in person aka Justin Brackett). Fast forward to today, I went back to work (R.JOHNSON Legal Recruitment where I still train lawyers how to use social media) as I have three children, four frogs and a fiance that keep me busy at home. Working at home isn’t all it’s cracked up to be.
That being said, I have also experienced the dark side of social media. The good definitely outweighs the bad, but I’d like to pass on my two cents:
1. When possible and appropriate, take the online conversation offline. Meet for coffee, go to a tweet-up, attend a conference, etc. People develop online personas that don’t always match their in-person values, morals and attitude. You’re not going to visit everyone you meet online, it’s not always necessary. But, if you end up spending a lot of your time talking to someone, meet with them in person instead – Skype is a good choice as well. Obviously, be safe aka don’t meet on a deserted street at 2:00 am. Continue Reading…