dark share According to AllTwitter, “dark social sharing” is dwarfing both Facebook and Twitter when it comes to social media sharing.

You’re probably wondering what “dark sharing” is. I didn’t know what it was until I read the article too. Dark sharing is when you copy a website link and forward it to a friend via email, private Facebook message or text. 

According to the article, 9 out of 10 people dark share, and they do it often. 93% of Internet users worldwide have shared links via dark sharing.

Here’s the good stuff. People share content via dark sharing three times as often as Facebook sharing and more than eight times that of other social sharing platforms (LinkedIn, Twitter, etc.). 

How to Take Advantage of Dark Sharing: Continue Reading…

facebook search for lawyersFacebook Search – Find the People and Posts that Matter to You Most” -Facebook

You know Facebook has come up with a new search feature or perhaps a new TOS agreement when you start seeing these posts. You know the ones – they declare that their pictures and posts are their intellectual property and Facebook can’t use them, etc. I can’t stand these posts.

Facebook launched a new Facebook Search feature on December 8, 2014. Creating this feature was an enormous task that included indexing more than one trillion pieces of content.

Facebook users will now be able to search for status updates and pictures created by yourself as well as your family and friends. This is what the Vice Preseident of Facebook Search (that’s a title to brag about) had to say:

“With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer…Your search results are personalized and unique to you and, as always, you can only see things that have been shared with you.”

You may remember when Facebook introduced the new Graph Search last year, but you could only search for certain search phrases. You could search for “friends who live in Vancouver” or “friends who work for Facebook,” but it couldn’t dig deeper into your or your friends’ posts. The information that Graph Search surfaced was largely based on information from your profile.

Privacy settings will need to be adjusted as your connections will now be able to search for your old status updates, links and pictures. Facebook explains it best in this video. If you don’t care about your current friends seeing your historical FB data, you don’t need to adjust your settings. For example, if you have an album of pictures that only your friends can see, the new FB search won’t allow other people to see it (people who aren’t your Facebook friends).

Will Lawyers Benefit from Facebook’s New Search Feature? 

Lawyers who use Facebook Ads for marketing their practice will benefit from Facebook’s new Search function. Facebook’s ultimate goal is to connect advertisers with their exact, target demographic. Don’t fool yourself, they aren’t creating Facebook Search out of the goodness of the hearts. Lawyers who use Facebook Ads will be able to better pinpoint their target demographic. Facebook will be able to search through pictures and status updates to connect advertisers to their audience.

Facebook search for lawyersI tried a little experiment. I typed “Personal Injury Law” into the Facebook Search bar. The first few posts were from friends and the keywords were highlighted in yellow. Interestingly, one result was a law firm Facebook Page that I hadn’t “liked” before. This is definately an advantage to Facebook marketers as you can pay to show up in these searches. Facebook ads are fairly priced as well.

For the people who don’t think people look for Lawyers on Facebook I’m here to tell you that they do. People ask their friends and family for referrals. I’ve seen many Lawyers get work from Facebook. I even saw a client get a huge piece of litigation work through a Facebook Ad. It’s all about how you craft the wording, how often you post, how optimized your page is, etc.

You should also search for other keywords that relate to your practice. Facebook will scan all of your connections to see if those keywords showed up in status updates, links and/or pictures. Maybe someone asked for a referral and you missed it. I would suggest doing searches once per week.

What do you think of the new Facebook Search? Do you think it’s a waste of time or will you be using it? Please post your comments in the comment section below.

Photo credit: Maria Elena

how to keep nude photos off the InternetIt’s not even surprising anymore. Another batch of nude celebrity shots have hit the Internet according to the Business Insider. The actresses include Cara Delevingne (have no idea who that is!), Anna Kendrick and, of course, Jennifer Lawrence.

The pictures appeared on Reddit and 4chan. Reddit is a social networking site where members can submit content (text, links, pictures, etc.). Continue Reading…

social network for rich peopleAre you tired of non-rich people clogging up your newsfeed? Today is your lucky day!

I recently wrote an article asking if you would pay to use social media. I received a variety of answers and there definitely wasn’t a consensus.

Today, I read an article in Entrepreneur, Move Over, Facebook. Here Comes a Social Network for Rich People.” It’s called Netropolitan and it costs $9,000 and $3,000 to renew your annual membership.  Continue Reading…

would you pay to use facebookWould you pay to use social media platforms such as Facebook, Twitter and/or LinkedIn? How about Pinterest or Instagram? Continue Reading…

law firm social media speakerSamantha Collier is one of the most sought-after speakers on the topics of social media for law firms for business development.

Interested in having Samantha speak at your law firm retreat, lunch and learn or conference? Email her by clicking here.

Why should you hire Samantha to speak at your event?

  1. Samantha’s presentations inspire lawyers and legal professionals to take action. She explains the background of social media but illustrates the how-to as well. She provides attendees with a detailed action plan. Your lawyers will have the tools and training they need to get started with social media. Continue Reading…

social media tipsSocial media has been, and will continue to be, my passion. It combines three of my passions: communication, people and marketing. Kevin O’Keefe and Adrian Dayton inspired me, MBM provided me with the tools to grow, and the social community welcomed me with open arms.

I jumped on the social media for law firms train early on. Lucky for me, It was a niche area of online marketing and the need for my services grew. I was able to quit my job, run my own business, travel the world and make some incredible friends (some I’ve never actually met in person aka Justin Brackett). Fast forward to today, I went back to work (R.JOHNSON Legal Recruitment where I still train lawyers how to use social media) as I have three children, four frogs and a fiance that keep me busy at home. Working at home isn’t all it’s cracked up to be.

That being said, I have also experienced the dark side of social media. The good definitely outweighs the bad, but I’d like to pass on my two cents:

1. When possible and appropriate, take the online conversation offline. Meet for coffee, go to a tweet-up, attend a conference, etc. People develop online personas that don’t always match their in-person values, morals and attitude. You’re not going to visit everyone you meet online, it’s not always necessary. But, if you end up spending a lot of your time talking to someone, meet with them in person instead – Skype is a good choice as well. Obviously, be safe aka don’t meet on a deserted street at 2:00 am.  Continue Reading…

social media mistakes

Social media is slowly, but surely, starting to pick up amongst lawyers and legal professionals. It’s now a known fact that social media done right will boost your online reputation, increase your “thought-leader-status” and even gain you clients. The problem with social media is that it’s easy to make mistakes. Here are some tips on how to do social media right (I made many of these mistakes myself when I was first starting out).

1. Leave enough room in your tweet so that it can be retweeted easily. Keep your posts to 120 characters or less so that your lovely Twitter followers don’t have to edit your tweet for length.

2. Use a URL shortener when sharing URLs on Twitter. Check out bitly or owly. These tools also allow you to track the number of clicks you’re getting on the links you’re sharing. I use a program called Sprout Social (PAID) and it has an easy to use Google Chrome extension that shortens the link for you and allows you to share content via social media without leaving the page you’re sharing from. There are other free programs that do this as well.

3. Keep your Twitter handle as short as possible. If possible, use your first and last name. This leaves more room for your tweet and makes you look more professional. We all want to look more professional right? Continue Reading…

Facebook messenger privacy issuesFirst of all, I’m not a big proponent of complaining when Facebook changes a security setting or deletes a useful feature. We don’t pay a fee to use Facebook so they pretty much have free game to do what they want. It’s our responsibility to not post content (pictures, posts, videos, etc.) that we wouldn’t mind the whole world seeing.

Facebook is migrating its chat feature to a brand new app called Facebook Messenger. The Facebook Messenger app was launched in 2011 and already has 200 million users. Soon, you won’t be able to chat in the stand-alone Facebook app. I’m sure this is a feature many of you use often. And I’m sure many of you will download the new Messenger app without a second thought; however, here are seven things you should know before doing so:

1. Facebook can alter your connection to the Internet or mobile service service. This means that Facebook can turn on features of your smartphone for their own personal evil reasons (I added the evil part here – I’m sure they aren’t evil).  Continue Reading…

social media privacy tips for lawyersIt’s that time of year again. Yes, it’s time to review social media privacy tips for lawyers and law firms. I know most of you are social-media-savvy but it never hurts to have a little refresher:

1. Change your passwords every 90 days and never use the same password for all your accounts. I know it’s hard to resist the urge but don’t do it. I use 1password. It’s pricey but well worth it. If you have multiple accounts and use credit cards online, it’s an excellent choice. Additionally, make sure you remember a long password is a good password. 1password generates long passwords as well. Yes, I’m in love with them.

2. Don’t give your email address to anyone at checkout. All of those emails get put into a database that show where you live. Even from this little bit of information, thieves can find out your salary, credit history and birthday.  Continue Reading…