The Secret to Getting More Facebook Post Engagement

A recent article by the Washington Post, When to Post Things to Facebook if You Want the Most Likes, states that “good timing” is part of Facebook’s elusive newsfeed algorithm. Just in case you don’t know, Facebook has a secret method (similar to Google’s search algorithm) of deciding which stories/status updates will show up in your […]

How Social Media Builds Your Reputation

I was recently interviewed by The Globe and Mail about smartphone apps that match lawyers with clients. Back in 2012, the same paper published my comments regarding how law firms were beginning to get involved in social media. Journalists ask for my opinion on law firm social media matters because of my online reputation. I built my presence by penning […]

6 Simple Ways to Stand Out From the Crowd Online

I started tweeting professionally five years ago today according to Twopcharts.com. Here’s my best advice from my 1828+ day social media career: stay weird! The online realm is a competitive venue, but you can stand out with a few easy steps. 50 million people took the Twitter plunge in the past year for a grand total of […]

How To Use Twitter Like a Boss

Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro. Choose a Great Headshot

How to Raise Your Klout Score

Online marketers love or hate Klout. It’s the perfect conversation starter at all social media events – gurus start debating – disclaimer: sometimes it gets ugly. Over 200,000 businesses you Klout to market their products and/or services. What is Klout? According to Wikipedia, Klout is a website and mobile app that uses various social media […]