6 Simple Ways to Stand Out From the Crowd Online

I started tweeting professionally five years ago today according to Twopcharts.com. Here’s my best advice from my 1828+ day social media career: stay weird! The online realm is a competitive venue, but you can stand out with a few easy steps. 50 million people took the Twitter plunge in the past year for a grand total of […]

How To Use Twitter Like a Boss

Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro. Choose a Great Headshot

How to Raise Your Klout Score

Online marketers love or hate Klout. It’s the perfect conversation starter at all social media events – gurus start debating – disclaimer: sometimes it gets ugly. Over 200,000 businesses you Klout to market their products and/or services. What is Klout? According to Wikipedia, Klout is a website and mobile app that uses various social media […]

New Law Might Reveal Google’s Secret Search Algorithms

“Forcing Google to dissolve its algorithms would be equivalent to telling Coca-Cola and KFC to disclose their recipes to the public.” -Anup Kumar  French authorities are discussing a new law that would force Google to reveal their secret search algorithms.  The European Union is accusing Google of illegally favoring its own services. “It’s a question […]

Twitter.com’s Kick-Ass Upgrade

Breaking News! Put down your coffee and brace yourself… Twitter.com is undergoing a kick-ass upgrade! Behemoth social media platforms aren’t completely refreshed often (hence the kick-ass title). According to Twitter, hundreds of millions of people visit their site every month. Over 3 billion tweets have been sent since Twitter’s birth and 0.01% of these (32 million) […]

How To Prepare for Google’s Upcoming Algorithm Change

Is your website prepared for Google’s next major algorithm change? Google is upgrading it’s mobile search formula on April 21, 2015. After the update, mobile-friendly websites will enjoy higher positions in search rankings. Law firm websites and blogs must comply with Google’s new mobile-friendly-formula. If websites aren’t updated, they run the risk of sinking to the bottom […]