how to connect on LinkedInYou can thank Cleveland’s “Communicator of the Year”, Kelly Blazek, for inspiring this blog post regarding how to fail miserably at connecting on LinkedIn. It’s also a cautionary tale regarding the endless lifespan of online content.

Ms. Blazek runs a popular online job bank for Cleveland professionals. A self proclaimed “passionate advocate” for job-seekers, Kelly’s “passion” was aimed elsewhere when she chewed out Diana Mekota, Continue Reading…

“If a tweet falls in a forest and on one is around to share it, does it make a sound?” -Jen Picard

social media for law firmsWhen most lawyers or legal professionals start a blog, they are often most worried about how they are going to produce large volumes of content. They rarely think about how or why their content should be shared on social media sites such as Facebook, Twitter, LinkedIn and Google+. Yes, it’s important to create content but getting your content shared via social networks is just as important.

9 Ways to Get Your Content Shared on Social Media

1. Website Sharing Buttons. This is the ultimate social media content marketing sin of all time. Sounds dramatic right? I kid you not, don’t bother writing a blog post if there aren’t social sharing buttons. I will never share your blog post if there aren’t buttons there to help motivate me. There are hundreds of social sharing plugin options – pick one and go with it. Continue Reading…

how lawyers should use LinkedIn LinkedIn is the world’s largest business social network. With over 259 million users to date, it has survived a number of changes in technology and continues to grow in users at a rate of two sign-up’s per second. 40% of LinkedIn users check their accounts daily which means it’s time for lawyers to wake up and smell the coffee (yum) if they haven’t signed up for account yet. Here are my rules for how Lawyers should use LinkedIn for the best possible results:

1. Make sure all of your information on your LinkedIn profile is accurate and up-to-date. This includes your education, employment, contact information, summary and publications. Always update your profile as soon as you start a new position or join a new firm. I can’t tell you the number of times I’ve seen attorneys forget to update their LinkedIn profile and it’s really annoying. I mean, I know I have social media OCD, but please, do it for me.  Continue Reading…

seo tips for law firmsAs 2013 comes to a close, it’s time to start summarizing the major SEO events of the year. In short, Google has forced Internet marketers to move away from tactical SEO behavior to a more strategic, organic approach. Many people argue that “SEO is dead” but that’s not exactly the case. Instead, I argue that the definition of SEO has changed. The focus is now on understanding what your target users are searching for and establishing authority and visability. It’s not as easy to “game the system” and quality content is key.

SEO Tips for Law Firms – 2013 Edition

1. Create Compelling Content that People Actually Want to Read

There’s no way to skip this step when it comes to creating a a successful, “SEO” strategy. I know most people moan and groan when it comes to creating content but it’s a necessary evil. You need to write quality content that people actually want to read. You need to get into the head of your “target” audience and figure out what they’re searching for online relating to your practice. In other words, you need to answer their questions. According to Moz.com, you should add value to your content by adding: Utility, Emotional response, Point of view (positive or negative), and/or Perceived Value. You don’t have to have all four in each blog post, but at least one. Continue Reading…

Twitter tips for lawyersIt’s been a long time since I posted on Social Media for Law Firms. I started a new marketing and social media gig over at R.JOHNSON Legal Recruiting which I absolutely love! It’s been an amazing experience so far. That being said, I’ve made a commitment to write at least once per week, so here it goes! I’m kicking it off with 15 Twitter tips Lawyers use to make their life easier:

1. Twitter pro’s don’t sell on Twitter, they share. Don’t promote your services on Twitter, engage with your followers in a personal way. Ask them how they’re doing and how you can help.

2. Try to use proper grammar and punctuation as much as possible. I know it’s tough to say everything you want in 140 characters but try and use well-known abbreviations instead of creating your own.  Continue Reading…

how do i get more blog commentsPublishing your own legal blog is a huge accomplishment and take a lot of blood, sweat, tears and late nights.

All serious bloggers will tell you the keys to a successful blog include consistency, dedication, inspiration and motivation. The best blogs feature an additional secret ingredient: a loyal fellowship of readers that love to comment. Blog commenters come with the added perks of: increased search engine optimization (naturally), building your reputation as a thought leader in your practice and/or industry and that general feel-good feeling you get when people “hang out” on your wall.

Here are 5 painless ways to get maximum blog comment love:

1. Don’t be afraid to be have an opinion.

Write something that will get people thinking, and perhaps change the way they think about that thing. Whatever you do, don’t be boring. You want to ruffle a few feathers and invoke emotion here. Write something that people instantly agree or disagree with. I must warn you, this method isn’t for the faint of heart. You will most likely get blog comments from people who don’t agree with you. But, this what a blog commenting community is all about – people coming together in one place to discuss every aspect of a particular subject. Standing out from the crowd is required if you want to be successful at blogging.  Continue Reading…

Facebook professional skills section Most lawyers I talk to don’t like using Facebook for business development, period. Facebook is reserved for family and friends and is kept separate (and private). LinkedIn, on the other hand, is all about networking.   If you are worried about privacy, you shouldn’t share anything online you wouldn’t mind the whole world seeing.

Personally, it’s my opinion that if you’re using any online avenue for marketing and business development, Facebook should be included. Your Facebook networks most likely include school chums (did I just say chums?), work colleagues and many other people who could possibly refer you work.

And, these people most likely trust you and would happily recommend your services. The trick is to not promote yourself all day long. Post a helpful article here and there, check into work, talk about a conference you’re attending, etc. Continue Reading…

iStock 000018830144XSmallThe 2013 AIPF General Meeting is taking place from September 29 – October 1, 2013 in Washington, D.C., and I’m excited to announce that I’ll be presenting about the Legal Ethics of Social Media use for lawyers and law firms. I’ve never been to Washington, D.C. either so I’m pretty stoked about that as well!

Here’s a quick overview of my presentation:

“Learn about the array of ethical pitfalls that occur while using social media for law firm business development and marketing. This includes social media competence, advertising and solicitation and relationships.”  Continue Reading…

Natalie Alesi Samantha CollierMy good friend Natalie Alesi and I are hosting a Rocket Matter webinar titled Ethical Social Media Marketing for Lawyers: Tips and Strategies on June 20, 2013 from 12:00 pm – 1:00 pm ET. This is our second Rocket Matter webinar. We had a great time during the last one and this one is sure to be a blast.  Continue Reading…