The survey confirms what seems intuitive: people are more likely to trust those they know than those they don’t. 64% of social media users completely or somewhat trust blog and Facebook posts by people they know, and 45% trust friends’ Twitter streams. Brands, products and companies are trusted by approximately 25-40% of social media users, while independent bloggers are trusted by only 21-25% of those surveyed
Does this mean that independent bloggers should hang up the keyboard? Not really. After all, 25% of readers do trust them (although I’m not sure why). And if bloggers integrate Facebook into their blog and do a good job of turning readers into Facebook friends, then they can more than double their “trust rating.”
What do you think about these results? Do they seem on target to you?