Google’s New "What Do You Love?" Campaign – Excellent Tool for Lawyers and Law Firms

July 27, 2011 — 1 Comment
Google launched a new service called “What Do You Love”.  At first glance, the site doesn’t look like much:
Don’t let it’s simplicity fool you.  Users type in their search terms and click the heart.  Google searches the desired term across all of its products:

  • Google Images
  • Google Trends
  • Youtube
  • Gmail
  • Google Calendars
  • Translate (you can translate your search results in 57 different languages!)
  • Google Groups
  • Google Voice
  • Blog Search
  • Google Moderator
  • Google Maps
  • Google Alerts
If your results aren’t found in a certain category, Google encourages you to start a conversation, organize a debate, set up a alert, etc.  
The neat part is how it’s all set up.  Each result is displayed in a different widget.  Techcrunch mentioned the site is supposed to “create a unified user interface to search in multiple channels”.  
Why it’s good for lawyers and law firms
This can be a great tool for people interested in learning about certain areas of law.  For example, users can type in divorce, estates, wills, etc. If they were looking for a lawyer they could also type in their location to get defined results.  Lawyers that have a strong web presence will be prominently displayed over the various results: blog postings, Google map locations, discussions, etc. 
What do you think about this new service? I think Google is on to something here.  If you haven’t already, go test it out, you’ll love it! (Search your name, law firm, etc.)

Samantha Collier

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Samantha Collier supports lawyers, law firms and legal industry consultants in their social media marketing efforts. Her blog, Social Media for Law Firms, won the 2011 Canadian Law Blog Awards in the Best Practice Management Category and she was recently recognized as part of "The 24: Canada's Top Legal Social Media Influencers" from The Counsel Network.