2. Eye Tracking SERPs by Amanda Walsh of The PR Lawyer. SERPs (stands for search engine results pages) are important to understand when it comes to legal marketing and the Internet. Amanda discusses research regarding the way user’s eyes track over a page of search results. The first two hits that come up are typically the most popular. A very good read to better understand how people read content on the web.
3. Why Your Client Service Improvements… May Not Be by Jay S. Fleischman of Legal Practice Pro. Jay examines why “Click Here to Chat Live” may not be the best option for your law firm website. Includes a very interesting transcript of an online conversation.
4. How to Network: Get Out and Do Things. With People. by Sam Glover on The Lawyerist. Sam (great name by the way) discusses how to fail at networking and what things to do and which people to do them with. His ideas are refreshingly simple… and easy.
5. 3 Trends to Help Your Law Firm’s Search Engine Ranking by Tom Matte of The Matte Pad. Tom keeps readers up to date on how to improve your law firm’s search ranking by sharing three important tips – one important factor is your website must be mobile device-friendly.