How to Vastly Improve Your Website’s SEO

October 11, 2012 — 1 Comment

law firm website seoI’ve been spending more time on LinkedIn, groups in particular, and recently created a group, Law Firm Website SEO. I created this group for the same reason I started this blog many moons ago: to chronicle my experience and education relating to law firm social media. Instead of starting a new blog relating to SEO, I decided a group would be a better choice.  Please feel free to join if you’re interested in law firm website SEO as well – Click here to join the Group.

That being said, Gyi Tsakalakis, recently posted an article in the group I thought you would be interested in.  The article is titled How to Dramtically Improve SEO and here’s what you need to know:

Focus

Instead of relying on fancy strategies that include playing games with links, you should think like a marketer.  This includes engaging with your target audience and sharing relevant information they will find useful. As a lawyer, you are an expert in your field – sharing is caring.

The Bottom Line

Run away from SEO companies that promise to get your firm’s website on the front page of Google in a matter of days.  Does being on the front page of Google mean you’ll get more clients? “Smart companies realize they don’t pay their bills with rankings” - that is my favorite quote from the article. Focus on how many paying clients you’re getting from your SEO efforts. It takes endurance, persistence and consistency for your SEO efforts to pay off. You need to be in it for the long haul.

How to Get Started with Law Firm SEO

Think like your perspective client.  Find out which search terms they are looking for and start writing relevant content based on your knowledge and expertise.  Read my previous article, What Types of Content Should Law Firms Post, for some ideas.

The article shares a neat way to find out what people are searching for on Google. Stop hitting Enter when you search Google and let autocomplete show you what people are looking for.  This lets you see how perspective clients seek the information they are looking for.  Include the terms “how do I” or “how to” in your search queries. This method doesn’t always return the most interesting results, but it’s a good start.

I really enjoyed this article and how it relates to law firm SEO in particular.  Do you have any tips to share? Please feel free to write them in the comments section below.

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Samantha Collier

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Samantha Collier supports lawyers, law firms and legal industry consultants in their social media marketing efforts. Her blog, Social Media for Law Firms, won the 2011 Canadian Law Blog Awards in the Best Practice Management Category and she was recently recognized as part of "The 24: Canada's Top Legal Social Media Influencers" from The Counsel Network.