The Lawyer’s Guide to the Ultimate LinkedIn Status Update

May 8, 2013 — Leave a comment

linkedin status update mentionI recently wrote a blog post over on Knapp Marketing’s blog, Not Knapping, about the updated LinkedIn Status Update. I wanted to share the link with you as I feel that everyone can benefit from this new feature.

In a nutshell, LinkedIn is becoming more like Facebook and Twitter by giving LinkedIn users the ability to “mention” other LinkedIn users and LinkedIn companies in status updates. This is great for attorneys that want to target clients an companies. Mentioned people receive instant notifications as soon as you mention them as well. Hopefully, they will reciprocate the nudge as well! Here’s how to mention people and companies on LinkedIn:

How to Craft the Perfect LinkedIn Update:

  1. When you want to mention a Company or LinkedIn Connection, begin typing the name of a company or connection in the status update box. You can also add the name naturally within a sentence – it doesn’t have to be at the beginning of the post!
  2. Select your desired Company or LinkedIn Connection from the list of connections that appear in the drop-down box. Complete your status update.
  3. The mentioned company or person will receive an instant notification informing them they have been mentioned on LinkedIn. Hopefully, they will return the favor and engage in conversation.

Check out the original blog post for more tips and tricks on how to use LinkedIn for business development.

Samantha Collier

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Samantha Collier supports lawyers, law firms and legal industry consultants in their social media marketing efforts. Her blog, Social Media for Law Firms, won the 2011 Canadian Law Blog Awards in the Best Practice Management Category and she was recently recognized as part of "The 24: Canada's Top Legal Social Media Influencers" from The Counsel Network.