All serious bloggers will tell you the keys to a successful blog include consistency, dedication, inspiration and motivation. The best blogs feature an additional secret ingredient: a loyal fellowship of readers that love to comment. Blog commenters come with the added perks of: increased search engine optimization (naturally), building your reputation as a thought leader in your practice and/or industry and that general feel-good feeling you get when people “hang out” on your wall.
Here are 5 painless ways to get maximum blog comment love:
1. Don’t be afraid to be have an opinion.
Write something that will get people thinking, and perhaps change the way they think about that thing. Whatever you do, don’t be boring. You want to ruffle a few feathers and invoke emotion here. Write something that people instantly agree or disagree with. I must warn you, this method isn’t for the faint of heart. You will most likely get blog comments from people who don’t agree with you. But, this what a blog commenting community is all about – people coming together in one place to discuss every aspect of a particular subject. Standing out from the crowd is required if you want to be successful at blogging.
2. Personally reply to as many comments as possible.
I don’t care if you have 65+ comments, now that you’ve got people talking, you have to respond. Block out some of that precious time of yours and engage and interact with your community. Don’t forget, ignoring them might transform your blog into a lonely ghost town.
3. Make it so easy to comment that even a monkey could do it, seriously.
This here is a no-brainer in my books. There is no excuse why you shouldn’t have an outstanding commenting system on your blog. Gone are the days when you had to fiddle with HTML code (I had to do this back in the day in my old blogger blog and it was not fun). Almost all blog commenting platforms require very little tech knowledge and are easy to install. Here’s a list to check out: Livefyre, CommentLuv and Disqus. These commenting systems will inspire discussions and that’s the main goal right?
4. Comment on other blogs in your industry when you have something of value to say.
Blog commenting is a lot like marriage: give and take, what’s yours is mine, what’s mine is yours – you get what I’m saying right? When I first started out in the digital marketing realm many moons ago, I made it my 4:30 a.m. mission to comment on a few blogs a day. I only commented when I had something of value to say or when I had a question. This meant I read hundreds of blogs to complete my commenting mission. Don’t make the newbie mistake of leaving a comment and not returning to see if the author responded. Social media is about two-way conversation.
5. Ask a question at the end of your blog post.
And you don’t have to do the same old “what do you think about (blog subject here).” Research new ways to end posts with questions to inspire conversation. Experiment with bolding your question for more impact. And make sure to check out the Spin Sucks blog for inspiration. Gini has the biggest, most loyal blog commenting community I know. And no, she didn’t pay me to say that. We have a special relationship.
So get moving and add a blog commenting system to your blog if you haven’t already. You’ll thank me later!