Lexblog’s CEO and Publisher, Kevin O’Keefe, shared the State of the AmLaw 200 Blogosphere, 2012 in Review in conjunction with the ABA TechShow and the LMA Annual Conference on April 4, 2013, and the numbers were in favor of law firms with blogs. Here are the highlights:
- 78% of AmLaw 200 firms have blogs or lawyers blogging. This includes 660 publications with an average of 4 blogs per firm. This is a 71% increase since the last LexBlog report in 2010.
- Surveys confirmed clients and potential clients read lawyer blogs for hiring purposes
- There is a correlation between blogging and revenue growth and it is becoming stronger
LexBlog is kindly sharing this report for free. Set aside some time as it’s 51 pages and includes a detailed analysis of all AmLaw 200 blogs.
Many of you are solo attorneys and part of smaller firms from across the U.S. and Canada. You might wonder if these numbers and reports are important to you and your business development activities as well. The answer is yes. Your clients and potential clients are mobile and using the Internet. Will all of these people hire you based on your law blog? No. Having a law blog is an additional tool in your marketing toolbox that may or may not matter to the people that hire you.
Before starting your firm’s very first blog, it’s important to consider the time and financial investment. Here are some additional questions to ponder:
- Who will be writing for your firm’s blog? One or multiple authors?
- Who will proofread and upload these blogs?
- What type of blogging software will you be using? Blogger, WordPress, etc.?
- How often will you publish blog posts?
- Where will you get inspiration for blog posts?
- How will you determine the success of your blog?
- How much of your marketing budget can you spend on your law blog?
You should consult with your firm’s IT, HR, Marketing and Business Development departments when answering the above questions. If you’re trying to convince attorneys to write blog posts, consider adding these activities to their performance reviews or business development hours. Get creative with your legal blog planning and customize it for your firm. Make it fun and more importantly, make it simple. Download the above report and share the statistics.
If you have questions regarding law blogs feel free to email me at email@example.com. I look forward to hearing from you.