Facebook for Law Firms Continued…


Here is a breakdown of the online buzz regarding Facebook for Law Firms from the Law and Social Networking Group on LinkedIn.
Mr. Dewitt (Trip) Cave of Ropes & Gray LLP asked “where does the business development cycle begin? are you checking those who “like” the page and seeing if they are a client, potential client or employee?”.  He also gave good insight on using the “like” feature along with LinkedIn to learn more about the people you meet via Facebook. In my original post I had asked about how to engage people via Facebook and Mr. Cave mentioned that comments should be allowed and perhaps an outgoing attorney could get in on the conversation.  (A personal thank you to Mr. Cave for all the great posts on my blog too!)
My thoughts: I think it’s important to allow comments on Facebook pages as it creates the two-way dialog necessary to engaging via social media.  Otherwise there’s really no point.  To protect against spam, someone will absolutely need to monitor and moderate it.  And there should be a professional assigned to answer incoming questions/comments.
Joanna Brynes of The University of Glasgow considered Facebook but was concerned about monitoring it.  She asked “Do you find it useful and have you found clients prepared to comment on your wall?”
One of my favorite people, Nils Montan of Dannemann, Siemsen, Bigler & Ipanema Moreira, replied to Joanna and mentioned he remains a little dubious about the use of Facebook Fan Pages for law firms.  He suggested that lawyers with local practices with local followers might benefit but overall, he had never heard a potential new client say “hey, I saw you on Facebook”. Nils has had success using LinkedIn which supports statistics found here and here.

My thoughts: The debate continues on whether law firm Facebook fan pages are actually useful in creating meaningful relationships in the social media realm.  I don’t feel 100% one way or the other yet.  However, as long as it’s done professionally and communicates your firms style, persona etc., it can’t hurt.  More and more people use Facebook and the decision makers of tomorrow use it for absolutely everything.  It can be a useful tool to disseminate information from your law firms blog, twitter, charity events, and anything else you feel like sharing.  

Photo Cred: Spencer E Holtaway

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  • Roger Bora

    Samantha, thanks for the post. Seems to me (an attorney who uses Twitter, LinkedIn, FB and blog) that FB seems to me to be one more outlet for information – rather than a business generator. In my experience, LinkedIn groups and Twitter have worked best — when combined with good old fashioned face-to-face networking.

  • Diane K. Danielson

    Nice article. From my work with attorneys on marketing, Facebook (and social media in general) is the most helpful to those attorneys representing individuals. Med Mal, T&E, Criminal Defense, Divorce, etc. It's all about being top of mine when a crises strikes and expanding the circle of "who knows you."

  • Samantha Collier

    Roger,

    Thank you for your comments, greatly appreciated.

    I'm happy to see twitter has worked for you. I think it's an under-tapped networking resource, especially for IP professionals. IP is such a worldwide business as you're constantly engaging with associates from all over the globe (that you might never meet in person).

    Back to Facebook. At the moment it does seem like it's a place to "push" out information rather than have ongoing discussions with potential clients, referral sources, etc. I've discussed this at length with different people and some think it will happen in the future. I guess it's the "build it and they will come" method. 🙂

    Community Pages on Facebook are another reason to create a page for your law firm as they are populated by the web for content, sources being Wikipedia, Facebook Fan Page, etc.

  • Diane K. Danielson

    Oops I meant "top of mind" in my previous comment!

  • Samantha Collier

    Good morning Diane,

    Thank you for your insight re: social media working for attorneys representing individuals. I took a look at your website and the vast amount of experience you have. Do you work with attorneys as well?

  • Diane K. Danielson

    Hi Samantha,

    Yes. I work with attorneys, although mostly it's been "workshops" where I'd work with groups of attorneys at the same firm on creating personal networking/marketing plans; or via Bar Associations who have hired me to do the same for their members. Attorneys are starting to dabble in social media so I expect to be working with a few more in the upcoming year. Thanks for asking!

  • Samantha Collier

    Good morning Diane,

    Thank you for your insight re: social media working for attorneys representing individuals. I took a look at your website and the vast amount of experience you have. Do you work with attorneys as well?

  • Roger Bora

    Samantha, thanks for the post. Seems to me (an attorney who uses Twitter, LinkedIn, FB and blog) that FB seems to me to be one more outlet for information – rather than a business generator. In my experience, LinkedIn groups and Twitter have worked best — when combined with good old fashioned face-to-face networking.