Facebook launched new upgrades for pages today promising these features will help you manage communication, express yourself and increase engagement. The look and feel of the new page style is very similar to personal profiles.
You can update your page today BUT please note you can’t revert back to the old style once doing so. All pages will upgrade to the new layout March 1, 2011. You should also alert any other page administrators of the change before upgrading. Here’s what changed:
Photos will be displayed in a banner across the top of your page similar to a personal profile. Pictures posted by your fans will not be displayed here. You can hide a photo by rolling over it and clicking X.
Navigation links are on the left again like personal profiles.
There are two wall filters available now: posts by your page and top posts from everyone. Facebook did this to the most “interesting” stories are displayed first. Page admins will have additional filters available to them.
You can now interact with other areas of Facebook as your page and not just your personal profile. (I’m happy with this change). You’ll now get notifications when people interact with your page (+1), see activity from the pages you like in your news feed (-1), like other pages and feature them on your page (+1) and make comments on other pages as your page (+2).
You can check out the new look by viewing the Social Media for Law Firms Facebook Page here: www.facebook.com/socialmediaforlawfirms.
What do you think of these new features? Do you think they’ll increase fan engagement? I think displaying popular posts on top might help.