As most of you know I talk a lot about how law firms should use Facebook in their legal marketing strategies. Facebook has well over 500 million users and can be utilized in a multitude of ways to connect with current and potential clients.
Today I’m going to write about some of the things you should do prior to create your firms Facebook Page
Get permission and buy in from the decision makers in your firm. Do your research about what your competition is doing online. Are any other law firms similar to yours using Facebook successfully? Outline the benefits and drawbacks of creating a page. Go over the time and cost involved in maintaining the page. Involve as many people as you need to in the process.
You need to define who your ideal client is. Be specific. Are they businesses or individuals? Do they have business pages on Facebook? Do you have current contacts on Facebook that would be interested in your law firms page? Are there members of your firm with large networks of potential clients? Ask around the office. How will you promote your page? Can you add a link to the firms homepage?
Decide who will be responsible for the day to day running of the page. It’s best if you have two to three (or more) page administrators just in case one person decides to jump ship. You might want to create an editorial calendar as well (if you’re lucky enough to have a lot of content to share!). It’s important to note a page can only be created by someone with a personal account. Once the page is created the administrator can assign more administrators.