The first thing you need to do is check Facebook right now to see if your law firm has a community page on Facebook. If you do make sure you read this post and have the appropriate person in your law firm claim the page.
Facebook launched community pages in April, 2010. They were meant to be “the best collection of shared knowledge on a topic”. The information for these pages was/is populated from Wikipedia, followed by related posts created by the Facebook community.
Previously, brands (and law firms) couldn’t claim community pages as their own. More often than not, there was very little content available (unless your law firm has a Wikipedia page). I visited MBM’s community page often and added the URL to MBM’s official website when asked but that didn’t add any content either.
It was announced yesterday that Facebook has begun allowing organizations to claim community pages as their own. I’m not sure what features/functions will become available after community pages are claimed (I’m still in the midst of claiming MBM’s) but I think it’s important for firms to grab their pages asap.
I did a random check of law firms in Canada and noted most do have community pages that are liked by a handful of people. It’s important to check it out.
Claiming your page is simple. Go to the community page, hit “is this your page?” and follow the instructions. I’ve added some screenshots below.