Prior to November 23, 2010, Facebook offered expanded analytics to pages with over ten thousand fans.
Not anymore! Here’s what you need to know if you’re a page administrator:
- See impressions for each post on your page
- Check out the feedback rate, how often people “like” your page and how often the post is interacted with.
- Monthly active users (also known as MAUs) are now calculated on how often users see your post. Prior to this users were calculated based on how often they “liked” or commented. Showing up in a users news feed will increase these numbers.
- Just to be clear, impressions relate to how many times your post was presented in a news feed, not how many unique users have checked it out.
- Feedback relates to how often your post was interacted with.
The plus here is you can see the analytics from your page instead of heading on over to the insights area. I’m not exactly certain how the feedback percentage is calculated but I’m working on it. What do you think of these new features? Will they help you out in any way?
Look forward to hearing from you.