The Secret to Getting More Facebook Post Engagement

A recent article by the Washington Post, When to Post Things to Facebook if You Want the Most Likes, states that “good timing” is part of Facebook’s elusive newsfeed algorithm. Just in case you don’t know, Facebook has a secret method (similar to Google’s search algorithm) of deciding which stories/status updates will show up in your newsfeed. For the most part, you will see a combination of ads, status updates by friends and posts by brands/companies you’ve “Liked”.

Klout analyzed 25 million Facebook posts and 100 million reactions to them to determine the best time to post to Facebook for the most visibility and reach. Here’s some highlights from the report:

  • Late morning and early afternoon status updates get the highest engagement.
  • Tuesdays and Wednesdays are the best days to post status updates on Facebook.
  • In New York, status updates posted just before noon get the most reach. Engagement falls consistently until 3am.
  • In San Francisco, the best time to post is between 9am and 10am. You can view this chart to see optimum posting times for San Francisco, New York, London, Paris and Tokyo.

Overall, posts on Tuesdays and Wednesdays get the highest engagement. Facebook friends shy away from the social network from Thursday to Sunday with weekends being the quietest. Monday is an adjustment day as people read through posts they missed over the weekend. 

The Washington Post says that the most likes, shares, and comments come a short time after someone posts something. I have to disagree with this as some of my Facebook posts come back to life days after they are posted. I find if one person “likes” a picture I took a week ago, it will start to get more and more “likes” as the days go on. Additionally, promoted Facebook posts bypass all of these rules as you “pay” to appear in people’s newsfeeds.

Additionally, according to MacWorld, Facebook announced that it will start taking into account how much time users spent viewing a particular story as a determining factor for that story showing up at the top of your News Feed. In a nutshell, the stories you read will be prioritized over the stories you scroll past.

Lawyers that use Facebook for business development should post updates between 9am – 1pm on Tuesdays and Thursdays for the highest engagement. This engagement will also ensure your posts are prominently placed in the Facebook newsfeed.

Do you agree with the Washington Post? When do your Facebook posts get the most engagement? Please share your comments below.

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  • I find that with my personal Facebook, often times someone will ‘like’ an old photo of mine and that will spark a new wave on engagement on that photo. However, I don’t find that this happens with Facebook pages. It will be interesting to see how the update with time spent reading posts will affect post engagement.

    • Thanks for dropping by @kelseyvere:disqus. I know what you mean about people liking old photos. In my six years of experience, I have never seen a “Facebook Business Page Fan” like a page’s old post. They make like a post within the last week but that’s pretty much it. Personally, I post whenever I feel like it – I don’t put much thought into it – and I’ve always gotten lots of work. I can see how it would be important if you want to reach business people on lunch, etc.

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