Facebook quietly rolled out “sponsored stories” this week. It’s somewhat similar to Beacon, Facebook’s advertisement system that was shut down in September of 2009 as a result of a class action lawsuit due to privacy concerns.
What You Need to Know
- Users won’t be able to opt out of their posts, check-ins, and likes being displayed as “sponsored stories” along with other ads.
- Facebook says these ads are a way to help advertisers monitor their word of mouth advertising.
- Ads will include your name and profile photo
- Facebook explains it like this “the ad will simply recycle your check-in or Like as an ad labeled “Sponsored Story.”
I think Facebook should allow users to opt out of Sponsored Stories if they wish. But because this isn’t the case be aware of where you “check in” and what you “like”. It may just become an ad!