We all know about Google+, the social network created by the smart folks at Google. There’s a lot of debate going on if it will overtake Facebook or not. My answer to that question is simple – who cares! It’s good for Facebook to have some healthy competition but in the long run I only care about one thing – are my potential using it. If so, I’ll open an account. If not, I won’t. It’s pretty easy.
- Google can’t verify brands which opens the possibility someone else might claim to be you or your firm. There isn’t a clear means for Google to distinguish similar brands so if your firm has a common name you should take action to claim your name.
- Hold interoffice meetings, client meetings, etc. using Google+ hangouts. You can have up to ten participants and I’m sure you can come up with some creative ideas and topics.
- Share newsletters, blog posts, content, etc. with various targeted circles easily.
- Create “Content Circles” specific to one practice area and hold weekly discussions.
- Creating a Google Business Page may help with your firm’s SEO although there’s been some debate. It doesn’t hurt to try. Make sure you create a baseline first prior to opening an account to see how it pans out.
Will you be creating a Google+ Page for your law firm? Why or why not? Do you think they are a complete waste of time? I look forward to hearing from you in the comments below!