Quotes are one of the most common updates you’ll see on social media platforms such as Facebook, Twitter, etc. A member of my Law Firm Graphic Design Facebook Group asked if they are appropriate for lawyers to post. This is a popular question and it inspired this blog post! Click here if you’d like to join the group.
Should Lawyers Post Quotes on Social Media? It Depends
Lawyers use social media to connect with potential clients, referral sources, etc. If you’re wondering if quote graphics are appropriate, think about your target market. Will they find them useful? Will they share them with their networks?
The majority of my clients post quotes on Facebook, Twitter, Instagram, Google+ and Pinterest. They also post quotes to LinkedIn, but they have to be a bit more “business” focused. Some lawyers use LinkedIn for referrals from other lawyers/professionals hence the “professional” posts.
My Personal Injury Lawyer clients prefer infographic posts over quote posts.
Target Audience + Practice Area = Quote Type
The type of quote you post on social media depends on your practice area. For example, one of my clients is a Family Lawyer, and his quote posts are wildly popular. He posts quotes about divorce, parenting, etc. You can check out his Facebook Page for examples. I worked in an IP firm, and they shared graphics about innovation, technology, etc.
The Makings of a Lawyer Quote Graphic
What information should be included on your quote? There is no right or wrong answer; I’ve seen it all. Most of my quote graphics include:
- Firm Logo
- Firm Name
- Quote Source
- Purchased and Licensed Stock Photo
Take a look at my Lawyer Social Media Graphics Tumblr blog to see examples. I post non-quote graphics there as well.
In conclusion, lawyers should consider their target client and practice area when deciding to post quotes or not. If you’re on the fence, take a look at your competitors. Do they post quotes? If they do post quotes, are people interacting with them?
Do you post quotes? Why or why not?