Today I asked my Twitter followers, “What’s the biggest letdown about social media?” Here are some of their answers:
— Rene Novoa (@ReneNovoa58) August 31, 2015
Some companies have a presence but have no idea how to manage it. No responses, snarky responses damage their brand. http://t.co/ndQwpdlgHw
— Colibri Insurance (@colibriins) August 31, 2015
@samtaracollier That anyone can use/abuse it
— Michelle Osborne (@osborne1989) August 31, 2015
First, sending a big thank you to my friends on Twitter who answered my question.
Second, I agree with all of the responses. Social media marketing won’t save your law firm and it’s not a silver bullet. Like all business development efforts, a successful social media plan includes strategy, dedication, execution, and reevaluation.
Less Accounting shares some great tips on what not to do on social media:
- Don’t try and be funny unless you are. Unfunny people trying to be funny just look desperate
- Don’t do X because everyone else is doing X. (any variable – not limited only to the drug) You can swap out X for blogging, tweeting, buying ads, etc.
- Don’t post things you wouldn’t find interesting
- Don’t try to look like something you’re not. Don’t act professional just because everyone else is acting professional. Be yourself. BE YOURSELF!
Lastly, this post isn’t meant to discourage you from using social media. In fact, I hope you’re using Twitter, LinkedIn, Facebook, etc. to market your firm. I’m sharing these tips so that you don’t have to make the same mistakes I did many moons ago. I continue to make mistakes so I’m sure I’ll have great future content!