The folks at Social Media Examiner just released their annual Social Media Report for 2013. As expected, the numbers are in favor of social media in must aspects except for daily deal sites such as Groupon and Living Social. 3000 marketers were interviewed regarding where they’re focusing their social media efforts, how much time they are spending online, what kind of results they are getting and where they’re planning on spending their future efforts. Here is a brief summary of what the legal industry needs to know:
Social media is here to stay. 86% of marketers indicate social media is important to their business. This is up 3% from last year.
66% of marketers are increasing their blogging activities in 2013. Take a look at LawBlogs.ca or the ABA Blawg List for a current list of Canadian and American legal bloggers.
Marketers still aren’t sure on how to measure their social media results. 87% of those interviewed want to know how to measure the return on their social media investment. Measuring social media results isn’t rocket science – it’s just different.
97% of marketers use social media to market their business. You can’t ignore that statistic. This number is up 3% from last year.
Most blogs are not mobile friendly. Slightly more than one in four (28%) of marketers agreed that their blog was mobile friendly. Test your blog on an iPhone, Android, Windows phone, etc. There’s no excuse for not having a mobile friendly blog in 2013.
Over 50% of users who have been using social media for 3 years have seen an increase in sales, however, 57% of all marketers who took this survey said social media has not helped them improve sales. Social media today indicated this might have been because they lack the tools to track sales.
Marketers using social media for 2+ years saw improved search engine rankings. 62% of marketers saw an increase in website traffic after using social media for two or more years.
Marketers are sticking to tried and tested social media platforms. Facebook, Twitter, LinkedIn, blogging and YouTube were the top five social media platforms used by marketers.
Download the report yourself if you’re interested in reading the entire report. Are these statistics surprising? How is your firm using social media in 2012? Are you happy with your results?