Instagram’s Longer Videos: The Details for Lawyers

The photo and video sharing Facebook-owned app, Instagram, announced a major change. Instagram users can now record 60 second videos, up from the previous 15 second limit.

This update came 2.5 years after the first video was uploaded to Instagram. Don’t you love it when social networks randomly roll out updates? Elderly social media users like me remember when people were “fighting in the streets” when Facebook changed the newsfeed – the good, old days. I digress. I’ve summarized the important bits you need to know below.

Instagram’s Longer Videos: The Details

  • In the past 6 months, Instagram users spent 40% more time watching videos uploaded by people they follow.
  • The feature rolled out today and should be available to all 400 million users soon.
  • Users can combine multiple clips into one Instagram video.
  • Click here for detailed instructions on how to take, edit and upload Instagram videos.

Instagram’s Longer Videos: The Competition

Who wins when it comes to video time? It actually took a lot of effort to figure out some of these numbers. Nobody answered me on Twitter or Facebook when I asked if there was a limit to YouTube Live so I’m assuming there isn’t (but don’t quote me on that). As for regular, old YouTube, you can upload 8 to 12 hours of video depending on which site I was looking at. I didn’t include YouTube in the below chart.

 

social media maximum minutes

 

My client, Andrew Feldstein, created the first Family Law Livestreaming YouTube show in Canada called ‘Ask Andrew’. He answers family law questions via phone, text and/or email live on air. The next show is on March 31, 2016 at 8:00 PM and you can watch it here. We will post shorter clips from the show on Instagram and other networks.

Longer Instagram Videos: What Do Lawyers Need to Know?

As you know, most people think Lawyers are one step away from them. They aren’t comfortable with picking up the phone and gabbing away with their representation.

Lawyer video marketing is an easy way to create trust with your audience. Potential clients get an “inside view” of your office (and you) before they send an email or pick up the phone. You also get to highlight your persuasive powers.

Lawyer Video Tips

  • Keep them short: 15 seconds to 1 minute maximum.
  • Answer common questions you hear every day. One of my clients, Zehl & Associates PC, answers personal injury questions in 30 seconds or less and they do amazingly well across all platforms. Check them out here.  You can also create videos about firm community involvement, press releases, and legal alerts.
  • Hire a professional videographer. No matter how hard you try, you can’t compete with a pro. Get a referral from a Lawyer who does video marketing if you can.
  • Show off the Lawyer, not the Law Firm. People trust people, not logos. 
  • Work with your marketing team to properly tag and share videos on relevant social media sites: Facebook, Twitter, Instagram, etc. Don’t post anything until you know the firm’s social media policy.
  • Measure results. According to the American Bar Association, it’s very important to measure results. Like all online marketing, you can measure views, referrals and the number of times videos are shared.

Overall, Instagram’s update is great for Lawyers who already use video because now they can record video for one minute instead of 15 seconds.  For Lawyers that don’t use video yet, this is a gentle nudge to get on it!

Contact me or fill out this Contact Form if you’re interested in learning more about Lawyer Video Marketing or other social media services.

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