I love reading the HubSpot blog for two reasons. #1) The content is always up to date and #2) they have the catchiest blog titles (I always use them for inspiration). They recently post an article titled 11 LinkedIn Marketing Gems You’re Missing Out On and I thought it applied nicely to the legal profession as well.
LinkedIn is 277% more effective in generated leads over Twitter and Facebook and with over 100 million users to date, it is the preferred social media choice for lawyers and law firms. The big BUT here is that it’s only effective if you use it properly. Opening an account and letting it marinate on its own does not count.
Here are my top five simple ways lawyers can master LinkedIn:
1.) Take advantage of LinkedIn Apps. Check out the LinkedIn Application Directory and add some spunk to your profile. My favorites for lawyers include Legal Updates, SlideShare, Company Buzz, Box.net Files, Tripit, Events and Amazon Reading List.
2.) Export Contacts. Did you know you can import all your LinkedIn contacts into your CRM and/or iPhone directory? Under contacts in the main navigation, click on “My Connections,” then “Export Connections” to download your .CSV or .VCF file. You can also filter certain people out if they aren’t relevant to your business.
3.) Company Status Updates. Make sure you create and/or update your firm’s LinkedIn Company Page and post company status updates often. Add the “follow my company” LinkedIn widget to your law firm’s website and encourage people to follow your page. Your firm’s LinkedIn page status updates will appear on the home feed of all those that follow the company. It’s a great way to keep your name (and firm’s name) before the right people.
What are your favorite ways to use LinkedIn for business development? Please let me know in the comments below! I look forward to hearing from you.
I’ll also be appearing on The Current, a CBC radio show, tomorrow, February 21, 2012 at 8:30 am PT talking about Facebook after death. It’s sure to be an interesting discussion about how some jurisdictions are considering laws to give grieving relatives legal possession of Facebook profiles. Would love to have you listen too!