LinkedIn Tips for Lawyers

One of Kevin O’Keefe’s latest blog posts indicated LinkedIn was the number one social media network lawyers use for networking with more than 80% currently using it. Make your LinkedIn profile work for you.
Here is my list of everything you should do right now to create an impressive LinkedIn profile:
  • Make sure your picture is professional and up to date. There are fake profiles on LinkedIn and your picture will help establish your social media credibility. Ensure your picture is sending the right message.
  • Ensure your profile is 100% accurate. This includes your work experience, contact information, website address, blog address, and twitter handle.
  • Create a comprehensive summary that will give people an idea about you are, what you’ve accomplished and what you have to offer. Choose your wording carefully and list your qualifications. Don’t just copy and paste your website bio. Be honest and show your personality.
  • Take advantage of featured Applications that promote your content such as JD Supra and Blog Link. Consider a paid subscription with JD Supra to distribute your work to the biggest network around.
  • Give recommendations to contacts that have gone above and beyond the call of duty. Use descriptive language and reference how problems were solved, etc.
  • Claim your public profile URL. Instructions below.
  • Import all your contacts from your email provider and twitter. Invite contacts to join LinkedIn if they aren’t signed up. They will appreciate it and thank you later.
  • Join relevant groups and engage with colleagues, clients, potential clients and referral sources. Read discussions and look for questions that you can answer. Don’t spam.
  • When adding a new connection on LinkedIn please delete the standard message “I’d like to add you to my professional network on LinkedIn” and write a personal note.
  • Introduce contacts to each other when relevant. Be a connector.
  • Consider putting Linkedin Buttons on your blog, website and email signature. There are many different types to choose from.
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  • Trip

    Samantha,

    Has your firm thought about putting a Linkedin button on their bios? I'm hoping to revamp parts of our website by adding the LinkedIn button to their biography. To those who have LinkedIn and have taken the time to update their profile, it might really help build that social media BD cycle. What are your thoughts on this?

  • Samantha Collier

    Yes.

    We are in the midst of updating our website and the link will be available under each bio. I think it's important to share as much information as possible about each professional. That's why it's so important to keep the info accurate and up to date.

    Will you have a "follow our firm" button as well?

    Thanks for the comments.

  • Trip

    Where would you place the "Follow our firm" button?

    My biggest hurdle is getting the attorneys to use LinkedIn for BD purposes, so far they sign up and that's about it. This article is great about how to improve your profile, are you recommending that after a conversation with a poential client, they connect via linkedin to stay up to date?

  • Samantha Collier

    I think it's great to connect on LinkedIn after you meet with a potential client (as long as all of the information is up to date and correct).

    You might want to check with the lawyers to see if they are interested in utilizing JD Supra. Maybe work with them to upload content (articles, pleadings, etc.)

    I'm sure the potential clients would be very interested in seeing the excellent work available to them.

    What do you think?

    Lawyers are usually overloaded as it is with very little time to spare. Their hectic schedules don't allow a lot of extra time. I try and make it easier by doing most of the "grunt work" of researching the features and seeing exactly what is required content wise.

  • Trip

    I agree with the grunt work. I'm currently looking at the attorneys at our firm who have a LinkedIn profile but really haven't done much with it. Some have over 500 contacts, yet their profile list their current job and title only.

    Hopefully by improving their profile and getting comfortable with using LinkedIn, we'll begin to see a few attorneys develop conversations through LinkedIn they may not have had before.

    I'd also like to see those attorneys who use Twitter to post some of their more relevant tweets to LinkedIn…but again it's a work in progress.