LinkedIn’s New Share Button – What Lawyers Need to Know

[I apologize for the lapse in posting. I was away in Santiago, Chile for the annual ASIPI conference. What an amazing city and experience. We even experienced a 5.1 earthquake. If you’re interested in expanding your IP practice into Latin America I would definitely recommend attending.]
LinkedIn released a new share button on November 30th, 2010. The button’s look and feel is similar to Twitter’s.
This is great news for those of you who author blogs.  Your content will be posted on LinkedIn a few clicks = greater exposure. Your shared content will be displayed on the user’s home feed on LinkedIn and can be easily shared again.
Law firms should look into adding this new feature to their web pages as well. But only if you have new content that is posted regularly.
How can you tell if user’s are sharing your content via the share button? Check the share count displayed on the button and check your website analytics, specifically incoming links.  Let me know how it works for you!
Adding the button is easy. All it takes is adding a couple lines of  HTML code in your blog template or website. Instructions can be found here.

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