I’m a big fan of adding the Events Application to your LinkedIn profile. It’s an easy (and free) way to show your connections which events you are attending, to research who is attending an upcoming event before attending and to communicate with other attendees online prior to the event.
I’ve praised the benefits of using the LinkedIn Events App to many attorneys and law firms so it came as a shock to me when I found out LinkedIn was giving the Events App the boot on November 26, 2012.
Here’s what the LinkedIn had to say:
LinkedIn will be shutting off the LinkedIn Events application effective November 26, 2012.
At LinkedIn, we want to provide a simple and efficient experience for all members. So from time to time, we take a look at our set of features to evaluate how they’re being used by our members. Part of this process sometimes means we decide to eliminate a feature, so we can better invest our development resources in building more great LinkedIn products for members like you.
There are still many ways to spread the word about upcoming events. You can always share links about events from your homepage, or in relevant groups.
You have to get used to change when you work in social media, I get that. I moan and groan along with everyone else when Facebook decides to change their profile format for the 475th time. But when it comes to LinkedIn, I wonder what’s the point of getting rid of this app?
I’m hoping LinkedIn has something more useful in the pipeline when it comes to marketing events on your profile.
I know they’ve been busy working on revamped profiles, endorsements and the ability to follow thought leaders as I wrote about in a previous post, Will You Benefit from LinkedIn’s Revamped Profiles?, but I would rather use the Events app than follow Richard Branson on LinkedIn. What about you?