Facebook launched new upgrades for pages today promising these features will help you manage communication, express yourself and increase engagement. The look and feel of the new page style is very similar to personal profiles.
You can update your page today BUT please note you can’t revert back to the old style once doing so. All pages will upgrade to the new layout March 1, 2011. You should also alert any other page administrators of the change before upgrading. Here’s what changed:
Photos will be displayed in a banner across the top of your page similar to a personal profile. Pictures posted by your fans will not be displayed here. You can hide a photo by rolling over it and clicking X.
Navigation links are on the left again like personal profiles.
There are two wall filters available now: posts by your page and top posts from everyone. Facebook did this to the most “interesting” stories are displayed first. Page admins will have additional filters available to them.
You can now interact with other areas of Facebook as your page and not just your personal profile. (I’m happy with this change). You’ll now get notifications when people interact with your page (+1), see activity from the pages you like in your news feed (-1), like other pages and feature them on your page (+1) and make comments on other pages as your page (+2).
You can check out the new look by viewing the Social Media for Law Firms Facebook Page here: www.facebook.com/socialmediaforlawfirms.
What do you think of these new features? Do you think they’ll increase fan engagement? I think displaying popular posts on top might help.
“I auto-unfollow those that auto-respond to me on Twitter”
One of my biggest pet peeves on Twitter is auto responded messages. These messages usually include non specific information with links to Facebook pages, web pages, etc. Auto responses can come across as efficient but if I really want your web address I’ll grab it on your profile page when I follow you.
Please do not use this feature if you decide to create a Twitter account. Auto responding is annoying and may give off the wrong impression. People have followed you to get to know you, not a robot.
Most legal twitter accounts don’t amass large followings right away either. Take the time to write a personal message and include your follower’s name. It’s also a good idea to ask if there’s anything you can do to help.
The inspiration for this article came from one of my favorite blogs, Social Media Today. The title of the post is “I’d Rather Hear Nothing Than Get Auto-Response“. (They have great titles by the way) I agree with their advice.
- Users won’t be able to opt out of their posts, check-ins, and likes being displayed as “sponsored stories” along with other ads.
- Facebook says these ads are a way to help advertisers monitor their word of mouth advertising.
- Ads will include your name and profile photo
- Facebook explains it like this “the ad will simply recycle your check-in or Like as an ad labeled “Sponsored Story.”