Two years ago, when I first got involved with social media for law firms, it was common for me to not find the people I was searching for on LinkedIn. For example, I often add everyone I meet in person to LinkedIn. It was frustrating when I couldn’t find them.
This is definitely not the case in 2012 as almost everyone I look for has a LinkedIn profile. What separates the great from the average is how people utilize all of the various features on LinkedIn. It’s also important to have a fully optimized profile. Check out my post, How Many of You have an Optimized LinkedIn Profile?, for more information. It’s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often – engage.
The LinkedIn Blog recently published an article about four ways to stand out on LinkedIn that I thought you’d find useful. Here’s the distilled version:
1.) Status Updates: LinkedIn users who share content with their LinkedIn networks at least once per week are nearly 10 times more likely to be contacted by a recruiter for new opportunities. News feeds are prominently displayed on home pages due to the recent LinkedIn upgrades. Take advantage of this by sharing articles, blog posts, 3rd party content, newsletters, etc. Remember, quality is key. Don’t over post either. Continue Reading…