Individual Lawyers Need to Blog, Not the Law Firm

In-house legal marketing professionals know that legal blogging is important, and they are frustrated. Why you ask? There’s no easy way to get lawyers to blog. Yes, marketers can provide content ideas, ghostwrite and create editorial calendars. Yes, they can provide articles that prove that legal blogging works, but almost every lawyer will choose billable […]

How To Fail Miserably at Connecting on LinkedIn

You can thank Cleveland’s “Communicator of the Year”, Kelly Blazek, for inspiring this blog post regarding how to fail miserably at connecting on LinkedIn. It’s also a cautionary tale regarding the endless lifespan of online content. Ms. Blazek runs a popular online job bank for Cleveland professionals. A self proclaimed “passionate advocate” for job-seekers, Kelly’s […]

SEO Tips for Law Firms – 2013 Edition

As 2013 comes to a close, it’s time to start summarizing the major SEO events of the year. In short, Google has forced Internet marketers to move away from tactical SEO behavior to a more strategic, organic approach. Many people argue that “SEO is dead” but that’s not exactly the case. Instead, I argue that […]