law firm social media contentWhen it comes to law firm social media, content is key.

If you’re not sharing your own content, you’re most likely sharing 3rd party content.  Posting these 3rd party links on your Facebook Page, Twitter account or LinkedIn Page sends readers away rather than sending them to more fabulous information about wonderful you!  Please note, posting 3rd party information is a great idea but there should be a healthy ratio.  On the flip side, if you post too often about yourself, you’ll be perceived as self promotional and that may turn some people off.

What kinds of content should law firms share?

Heidi Cohen posted an article this morning, [INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job, on the 7 categories of social media content.  Here is a breakdown of what kind of content law firms should share via social media:

Blogs: When it comes to social media, attorney written blog posts are a great starting place.  They should include links back to your firm’s website to help with SEO as well. Blog posts are great for strengthening your brand, attracting new clients, answering questions to build your expert reputation, provide thought leadership and promote conversations with fellow colleagues in your practice area. Continue Reading…

why law firms don't get involved with social mediaI was looking for blog inspiration this morning and one of the first places I looked was the Searches tab in Get Clicky (Get Clicky is a great alternative to Google Analytics – it’s definitely worth checking out) to see how people found my site.  One of the most popular searches that popped up was “Why Law Firms Don’t Use Social Media”.  Because this is a common concern, I’d like to discuss it further in this blog post. I look forward to your comments and additions in the comment section below.

Time

Taking part in social media takes up valuable time and most attorneys I speak with would rather be billing than posting on Twitter or Facebook.  This is a warranted concern that needs to be addressed when implementing your social media strategy.  The good news is that there are many tools available like Hootsuite and Twitter that allow attorneys to streamline their social posts.  It’s also important to know that as you get to know the social realm, you’ll spend less and less time posting on a daily basis.  The learning phase is very front loaded.   There are various tasks relating to social media that members of your marketing and/or business development may be able to help with as well. Continue Reading…

New LinkedIn Law Firm Company PagesWhen it comes to social media we all know nothing stays the same for very long.  Formats change, people groan and we move on.  Today, LinkedIn announced on its blog that LinkedIn Company Pages are getting a complete redesign.  Don’t worry about updating your law firm’s LinkedIn Company Page yet as the new style is only available to a handful of companies like Philips, Citi, HP and Dell this week.  Common folk like us can expect to see the new format by the end of this year.

Here’s 5 things you need to know about the New LinkedIn Company Pages:

1)  LinkedIn Company Pages are not getting any new features.  They are only updating the look and feel of the page.

2) Status updates and Products & Services will be more prominently displayed. Continue Reading…

law firm social media strategyOriginally posted in the American of Legal Administrators (ALA) Capital Chapter August 2012 Newsletter.  This is part two of a three part series. Click here to read part one.

Which Platforms?

Which social media platforms will you use in your law firm’s social strategy? This can seem large an enormous decision when first dipping your toe in the social media pool.

I like to look at comparable firms who are already using social media. What are they doing right (or wrong)? Where does your firm already have a presence?

In most cases, LinkedIn would be a great place to start. It’s been my experience that most attorneys have LinkedIn profiles. But, in  my experience, most of them aren’t as great as they could be. Set aside some time to view your law firm’s LinkedIn Company Page, and see how it stacks up to your competition. Check out all the available features, and see if you’re taking advantage of them. For example, did you know LinkedIn Company Pages have a “Service Spotlight” built in under the Services tab? You can add three custom designed slider images that can include clickable links to your website, blog, articles, etc. This is a free feature too (you can’t say that too often!). Continue Reading…

law firm social media strategyOriginally posted in the American of Legal Administrators (ALA) Capital Chapter August 2012 Newsletter.  This is part one of a three part series.

More and more law firms and lawyers are starting to use social media as part of their business development and marketing strategy. Once considered a passing fad, more and more law firms are hiring dedicated in-house social media professionals as discussed in The Washington Post’s recent article, Law Firms Get into the Social Media Game. These specialists are handling social media account maintenance, content creation and strategy creation.

When it comes to social media, the majority of US law firms are focusing on a combination of LinkedIn, Twitter, YouTube, Facebook and blogging. And, a handful of firms are testing out newer social networks such as Pinterest, Tumblr and Quora.

Creating a social media strategy for your law firm is paramount, and it’s the first thing you should take on (after getting approval and buy-in from upper management of course). Your strategy should include which platforms you will use, who will be responsible for education and maintenance, how you will advertise your newly created social media accounts, and your metrics to measure the always important ROI (return on investment). Continue Reading…

how to integrate outlook and linkedinDo you use Microsoft Outlook for email communication at your law firm? If so, and I’m 99% sure you do, did you know you can integrate your LinkedIn profile with Microsoft Outlook? This feature has actually been around since February, 2010 but I rarely see lawyers or legal marketers utilizing it as much as they should.

Why sync LinkedIn with Outlook?

First of all, as soon as your Outlook and LinkedIn accounts are connected, Outlook will start importing data from your LinkedIn network.  Each time you receive an email, you’ll see if the sender has a LinkedIn profile and if you’re connected.  If so, their LinkedIn information including their picture and title will be displayed in a panel below their email.

You can also see what articles they’re reading, who they are connected with and when they’ve updated their profile.  This is all done without leaving Microsoft Outlook.  This is important because if you see that one of your connections has an update that interests you, you can respond right away.  Maybe you can congratulate them on a job promotion, comment on a status update, etc. You get the picture.  Continue Reading…

facebook mistakeToday I did a webinar for LMA titled “Facebook for Law Firms” and I wanted to share some of the highlights with you.  On a side note, I want to say a huge thank you to Nancy Myrland, and all the gals over at the Legal Marketing Association for having me present today.  It was a blast.  We had a great time discussing the ins and outs of Facebook Pages for law firms, using your personal Facebook account for business development and going over case studies.   I’m working on doing some webinars on my own soon too!  Anyhow, without further ado, here are the 7 deadly sins of law firm Facebook Pages:

1.) Not enabling the message feature. This is one of the most overlooked features of Facebook Business Pages.  If you haven’t done this yet, open a browser and go do it right now.  Click “Edit Page” and then click “Manage Permissions”.  Scroll down the page and make sure you check the box for Show “Message” Button.  Now, Facebook users have the ability to message your Facebook page. Rest assured, you will receive a notification if you get a message.

2.) Telling people to like your page via your cover photo.  It’s against the rules for you to encourage Facebook users to like your page via a “Like Us” image in your Cover Photo.  I made this mistake and a big thank you to Nancy Myrland for letting me know.  It’s also against Facebook policy to advertise prices such as “40% off”, contact information, and calls to action.  A great example of a law firm cover photo is Goodwin Procter. Check it out here. Continue Reading…

linkedin website redesignLinkedIn has been instigating a lot of moans and groans lately.  From giving Twitter the cold shoulder by not allowing tweets to automatically post to LinkedIn, to not allowing blog RSS feeds on LinkedIn Company Pages anymore, I’ve been wondering what’s going on.  On a side note, I’m in favor of not allowing Tweets post automatically on LinkedIn.  It’s a newbie mistake to post identical content on multiple social networks at the same time.

Fast forward to tonight. I just read on TechCrunch that LinkedIn is quietly rolling out a brand new look to some if its 160 million+ users.  So that’s what they’ve been up to.  I’m not sure why the needed to drop the Twitter functionality but maybe this has something to do with it. Unlike Facebook, Twitter hasn’t had a major interface update for more than a decade.  The new look is supposed to put more emphasis on building relationships, make better use of socially curated content and make the site a lot more sticky. Continue Reading…

LinkedIn is the social network for professional business development.  With over 160 million members to date, it’s come a long way from the stagnant platform it used to be.  Remember the days without status updates or Company Pages?

The folks at LinkedIn must be busy because they rolled out a brand new feature.  Starting today, LinkedIn users can now target Company Page status updates to select audiences.  This feature is open to the 2 million companies that currently have LinkedIn Company pages.  If you haven’t set yours up yet, check out this great post by Natalie Waddell over at the Discover Canadian Lawyers Blog: How To Create an Impressive LinkedIn Law Firm Company Page and make sure you set yours up.

How to Target Your LinkedIn Company Page Status Updates

1. Go to your LinkedIn Company Page and input your desired status update and a link if necessary.

target your linkedin status update

 

 

 

2. Select the drop down arrow next to the words “All Followers” and select “Targeted Audience”. Continue Reading…

linkedin is a goldmineEveryone knows I’m a huge advocate for using LinkedIn for business development and marketing. It’s one of the best social networks for lawyers to start with when jumping into the social media pool.

Depending on your practice, part of your business development strategy may include looking for who is responsible for sales and/or purchasing decisions within businesses.  This information isn’t always readily available on websites as these people don’t like being “bugged”.  I’ve heard stories about in-house counsel being stalked at local conferences and this is exactly why they don’t broadcast their information.

However, did you know there is a way to find these professionals using LinkedIn? I read an article from Forbes that reinforced this point: Continue Reading…