LinkedIn is the social network for professional business development. With over 160 million members to date, it’s come a long way from the stagnant platform it used to be. Remember the days without status updates or Company Pages?
The folks at LinkedIn must be busy because they rolled out a brand new feature. Starting today, LinkedIn users can now target Company Page status updates to select audiences. This feature is open to the 2 million companies that currently have LinkedIn Company pages. If you haven’t set yours up yet, check out this great post by Natalie Waddell over at the Discover Canadian Lawyers Blog: How To Create an Impressive LinkedIn Law Firm Company Page and make sure you set yours up.
How to Target Your LinkedIn Company Page Status Updates
1. Go to your LinkedIn Company Page and input your desired status update and a link if necessary.
2. Select the drop down arrow next to the words “All Followers” and select “Targeted Audience”. Continue Reading…