If you’re not sharing your own content, you’re most likely sharing 3rd party content. Posting these 3rd party links on your Facebook Page, Twitter account or LinkedIn Page sends readers away rather than sending them to more fabulous information about wonderful you! Please note, posting 3rd party information is a great idea but there should be a healthy ratio. On the flip side, if you post too often about yourself, you’ll be perceived as self promotional and that may turn some people off.
What kinds of content should law firms share?
Heidi Cohen posted an article this morning, [INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job, on the 7 categories of social media content. Here is a breakdown of what kind of content law firms should share via social media:
Blogs: When it comes to social media, attorney written blog posts are a great starting place. They should include links back to your firm’s website to help with SEO as well. Blog posts are great for strengthening your brand, attracting new clients, answering questions to build your expert reputation, provide thought leadership and promote conversations with fellow colleagues in your practice area. Continue Reading…