Which social media platforms will you use in your law firm’s social strategy? This can seem large an enormous decision when first dipping your toe in the social media pool.
I like to look at comparable firms who are already using social media. What are they doing right (or wrong)? Where does your firm already have a presence?
In most cases, LinkedIn would be a great place to start. It’s been my experience that most attorneys have LinkedIn profiles. But, in my experience, most of them aren’t as great as they could be. Set aside some time to view your law firm’s LinkedIn Company Page, and see how it stacks up to your competition. Check out all the available features, and see if you’re taking advantage of them. For example, did you know LinkedIn Company Pages have a “Service Spotlight” built in under the Services tab? You can add three custom designed slider images that can include clickable links to your website, blog, articles, etc. This is a free feature too (you can’t say that too often!). Continue Reading…