Originally posted in the American of Legal Administrators (ALA) Capital Chapter August 2012 Newsletter. This is part one of a three part series.
More and more law firms and lawyers are starting to use social media as part of their business development and marketing strategy. Once considered a passing fad, more and more law firms are hiring dedicated in-house social media professionals as discussed in The Washington Post’s recent article, Law Firms Get into the Social Media Game. These specialists are handling social media account maintenance, content creation and strategy creation.
When it comes to social media, the majority of US law firms are focusing on a combination of LinkedIn, Twitter, YouTube, Facebook and blogging. And, a handful of firms are testing out newer social networks such as Pinterest, Tumblr and Quora.
Creating a social media strategy for your law firm is paramount, and it’s the first thing you should take on (after getting approval and buy-in from upper management of course). Your strategy should include which platforms you will use, who will be responsible for education and maintenance, how you will advertise your newly created social media accounts, and your metrics to measure the always important ROI (return on investment). Continue Reading…