What Does Big Law Think About Social Media: 2016 Edition

Last year, I wrote an article about Big Law social media use – only five of the AmLaw 100 managing partners used social media at the time.

This year’s State of Digital and Content Marketing Report by Greentarget and Zeughauser Group indicated:

  • More money is being spent on social media and content creation
  • Law firm partners are not happy with current content production methods
  • LinkedIn continues to be the preferred network among lawyers. Last year, 62% of lawyers used it and this year 68% of lawyers use it. Personally, I don’t think that’s very impressive. They use it to stay connected with other lawyers (possible referral sources) and to check out the news.
  • 14% of lawyers use Twitter and 22% of lawyers use Facebook for business. That’s a big jump from when I first started my social media for law firms business. I’m very pleased about this.

What Lawyers Should Do in 2016

  • Continue to use LinkedIn, Twitter and Facebook. Master one platform before starting a new one. I’m not going to explain each one – you can Google them.
  • Consider using livestreaming platforms such as YouTube Live, Facebook Live and Periscope. I recently did a blab show with Mitch Jackson which demonstrates the power of using these platforms.
  • Stay up to date with everything related to social media. You can read my blog, check out the Social Media Examiner and Social Media Today. Get an RSS reader and become CNN for everything social media for law firms related.
  • Use social tools such as SproutSocial, Rival IQ, Hootsuite and Tweetdeck. These platforms allow you to manage all your accounts from one place saving you time and allowing you to bill more time.
  • Use engaging graphics in all your social media content – this is VERY important. Check out Canva – it’s a great free tool.
  • Hire someone like me to teach you about social media. I’ve been doing it for years and understand the ins and outs of everything lawyer social media related. Contact me for more info.

There you have it, social media use is on the rise and you need to get on it. If you don’t believe me check out your competitors online – they are definitely on there.

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