How To Prepare for Google’s Upcoming Algorithm Change

Is your website prepared for Google’s next major algorithm change?

Google is upgrading it’s mobile search formula on April 21, 2015. After the update, mobile-friendly websites will enjoy higher positions in search rankings.

Law firm websites and blogs must comply with Google’s new mobile-friendly-formula. If websites aren’t updated, they run the risk of sinking to the bottom of search results. Ignoring the update could devastate your business if you rely on your high search rankings.

This algorithm change revolves around mobile-friendly websites.

Here’s what you need to do to pass Google’s mobile-friendly test.

1. Put your website to the test… Google’s Mobile-Friendly Test to be exact. This test will quickly tell you if your website is mobile-friendly or not. If your site passes, you can stop reading this blog post right now. If your site fails, read on.

2. Listen to Google’s advice. If your website fails the mobile-friendly test, Google won’t leave you out in the cold. You’ll be given a few tips on what needs to be done. Suggestions may include enlarging font, rearranging links and setting up the mobile viewpoint.

3. Head over to Google’s Pagespeed Insights page for further instructions. You’ll view your website from a mobile perspective and you’ll test your website’s loading time. As per the norm, Google will provide advice if needed.

4. The next step involves taking a close look at your website’s content management system (CMS). If you built your website yourself, Google will help you pick a mobile configuration. If you used a CMS system for your website, you’ll want to make sure you have the latest updates. This may include creating a responsive website design.

5. Next, you’ll be using Google’s Webmaster Tools to find and fix usability issues. You’ll also be able to improve your site’s search performance and relevance.

6. Lastly, you’ll view your website from multiple devices. Overall, you’ll want your website to pass the mobile-friendly test.

If your website doesn’t meet Google’s mobile-friendly guidelines, hire an expert to do the work for you. Whatever you do, don’t ignore the problem. Doing so will be the kiss of death for your website’s high search results.

How have you prepared for Google’s algorithm change? Did you do it yourself or hire someone? I look forward to hearing from you.

 

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