I found a handy Search Engine Optimization (SEO) Checklist for Website Owners over on the Search Engine Journal (SEJ) blog that I think you’ll find useful, especially if you’re just starting off in the website/SEO realm.
You can check out their entire post here.
SEO 101 for Lawyers
- Install Google Analytics on your website. It’s free and provides a ton of useful information. For example, you can easily find out which websites are sending users to your website… and then you can thank them… and then you can build a relationship… and then sell to them?
- Make sure that your website is Site Responsive which means it’s easily viewed on all smartphones (iPhone, Android, etc.). If you aren’t sure about your website, pull out your smartphone and take a look. If you have to pinch your screen, you’re website is not responsive. Most people surf the net on their smartphone so this is very important. You can check Google Analytics to see how often people use smartphones to view your site too!
- Claim your business on all social media platforms and online directories. Make sure you reserve your business name and/or URL on Facebook, Google+, LinkedIn, Pinterest, Instagram, Twitter, Technorati, etc. Google social media platforms and directories for a full list. This is very important for brand consistency as well.
SEJ’s article contains a number of other ways to improve your site’s SEO. I strongly suggest you read it and implement their strategies. Talk with your firm’s IT department if you have one prior to making any changes (or whoever is responsible for your website).