According to recent news across the web, Google wants to rank websites based on facts instead of links. This makes sense as Google’s main goal is to provide searchers with the most relevant search results.
Currently, Google’s algorithm includes counting the number of incoming links to a website as a valuation for quality. The higher the number, the higher it will appear in search results. The downside of this system is that there are websites full of misinformation that place high due to their massive amount of incoming links.
According to the article, a Google research team is looking at ways to adapt the model to measure facts instead of incoming links. The new system – which is not yet live – will count the number of incorrect facts within a page instead of counting incoming links. This score will be known as the Knowledge-Based Trust score.
Interestingly, Google has a Knowledge Vault that stores facts it pulls off the Internet. Facts that are unanimously agreed upon across the world-wide web are considered truthful. Websites with “facts” that contradict the Knowledge Vault will place lower in rankings.
Here are some interesting facts about Google’s Knowledge Vault:
- As of 2014, the vault contained 1.6 billion “facts”
- Google trusts information from sources like Freebase and Wikipedia which are crowdsourced initiatives
- The Knowledge Vault doesn’t require “human” help
- Smartphone systems such as Siri rely on information from the Knowledge Vault
This is excellent news for content marketers, especially those in niche fields. It also reaffirms the importance of producing high quality content in the form of blog posts on a regular basis.
As a professional, you have specialized knowledge that people want to know. Share it and Google will reward you with higher placement in search results.
This update shouldn’t hurt online authors who publish quality information. What do you think of Google’s new Truth Police? How trustworthy is the Knowledge Vault?