I don’t have enough time.
This is probably the number one reason why lawyers do not use social media as part of their marketing strategy.
Reasons why I think you do have the time:
- You can publish your content on multiple social media networks (Twitter, Facebook, Linkedin, Google Buzz – you get the idea) with just one click using software such as Hootsuite and Tweetdeck. Much quicker than writing traditional articles in journals, magazines, etc.
- You can also use Hootsuite and Tweetdeck to schedule your tweets. A better idea is to set aside thirty minutes each day to have real-time conversations online as that is one of the fundamental cornerstones of social media.
- You can use igoogle to create your own personal social media desktop. This will ensure relevant content is sent to you so that you don’t have to go to a site to find it. Make sure to include interesting RSS feeds, blogs, news alerts and anything else that may be of interest. Click here for instructions on how to do this.
- Finally, you can think about all the time (and money) spent on preparing, attending and following up after networking events. When used properly social media can be like the perfect networking event with only relevant people attending.
It will take time to effectively learn how to use the various forms of social media. After awhile it will become second nature and you will wonder how you ever got by without it.
And don’t forget your competition is probably using social media too!