#1 Reason why Lawyers resist Social Media

I don’t have enough time.

This is probably the number one reason why lawyers do not use social media as part of their marketing strategy.

Reasons why I think you do have the time:

  • You can publish your content on multiple social media networks (Twitter, Facebook, Linkedin, Google Buzz – you get the idea) with just one click using software such as Hootsuite and Tweetdeck. Much quicker than writing traditional articles in journals, magazines, etc.
  • You can also use Hootsuite and Tweetdeck to schedule your tweets. A better idea is to set aside thirty minutes each day to have real-time conversations online as that is one of the fundamental cornerstones of social media.
  • You can use igoogle to create your own personal social media desktop. This will ensure relevant content is sent to you so that you don’t have to go to a site to find it. Make sure to include interesting RSS feeds, blogs, news alerts and anything else that may be of interest. Click here for instructions on how to do this.
  • Finally, you can think about all the time (and money) spent on preparing, attending and following up after networking events. When used properly social media can be like the perfect networking event with only relevant people attending.

It will take time to effectively learn how to use the various forms of social media. After awhile it will become second nature and you will wonder how you ever got by without it.

And don’t forget your competition is probably using social media too!

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  • Nancy Myrland

    Great post Samantha! As busy as we all are, we need to find a way to schedule a few minutes here and there to use Social Media. We don't have to be on all day, every day, but when we're there enough, people still feel our presence in our "off" times.

  • Lonny Dunn

    Twitter itself is a time saving efficiency tool. An attorney can "follow" whom they want to follow, keeping up on laws, rumors, sniff the winds as it were for coming trends. Twitter as search engine begins to save alot of time, when we think that it's original purpose was to be able to update our various profiles using our Web Enabled phones.

    I tweet at http://twitter.com/CicerosGhost

  • Alan Haley

    Great post Samantha! I hear you about the time. But I think it's more convenient when scheduling – it's no different than lunch or anything else.

  • Samantha Collier

    Thank you very much for your comments Nancy, Lonny and Alan.