My first post was about legal disclaimers on blogs back on July 11, 2010. It was a question we were discussing at work and I felt others might benefit from our thoughts on the matter. It was both scary and exciting to hit “Publish Post” that first time and I’m sure I went back and edited it two or three times afterwards. Writing Social Media for Law Firms is one of my favorite things to do late at night after my kids go to sleep. I wanted to share some of the things I’ve learned from this experience.
There will be people that have differing opinions than you. They will most likely voice their opinions as well. Instead of taking offense, be thankful. Start a dialog and look forward to the following conversations.
I have chosen not to moderate my comments as I haven’t had the reason too, yet. I don’t disagree with moderation if you get spam, have a cyber stalker or whatever reason you decide but I think allowing comments is a good thing. Blogging isn’t just about pushing content out into the cyber world. It’s about connecting with your readers and asking their opinions. I’ve gained a lot of insight from the comments on my blog.
Make sure you engage with your readers as well. I thank every person that comments as they’ve taken time out of their day to do so.
I’m in love with my latest commenting widget called Intense Debate and I highly recommend it to anyone that blogs. It allows for nested commenting; login by Twitter, OpenID, WordPress, etc.; subscribing to comments and email alerts.
Most of my content inspiration comes from working at a law firm. My colleagues question me about what works, what doesn’t and what’s the point of using social media. Their questions, and the following discussions, have made up the bulk of my posts.
The latest social media news and how it affects legal marketing/lawyers/law firms also inspires me. Legal cases that involve social media are a favorite of mine as well.
Discuss your topic with colleagues and friends. Follow the news and make sure you have an RSS reader. I follow hundreds of blogs and alerts. I wouldn’t be able to blog without it.
Keep At It
Sometimes you won’t feel like writing. Don’t beat yourself up. There were months I didn’t publish much at all. It’s hard to come up with content when work is busy or there isn’t any “new” news. But it’s important to keep at it. This ties in to inspiration as well. Follow a routine and write often. The more you do it the easier it will become. I’ve gone between wanting to write five times per week to once every two weeks. Find your rhythm.
My Personal Favorite – Just Do It
If you’re interested in writing a blog my advice would be to just start.
Research what type of blog you’d like to use (Blogger, WordPress, etc.) and of course you’ll have to get approval (if needed) before you publish your first post. The more you post the more you’ll learn and soon it will become second nature.
I’m going to stop here as I could go on and on about what I’ve learned. If you don’t blog yet I hope I’ve inspired you to start. If you do blog please leave your address below and what you write about.
Thanks for being here for my 100th post and I hope I see you at 200!