I love reading social media statistics. Some people might think that’s nerdy but it’s the truth. I help Lawyers and law firms create social media strategies. Staying ahead of the social media curve is vital.
Talking about social media is always entertaining. People love it or hate it. Most haters don’t understand it (or their spouse dumped them for someone they reunited with on Facebook – it’s the reason for one in five divorces!).
All in all, social media is here to stay. It’s exactly the same as traditional advertising except it’s on a computer. All of your clients, referral sources and colleagues use it, not to mention your competition.
I love inspiring people to get online (and there’s always a way – I’ve learned to be patient). Statistics are always popular.
2015 Social Media Statistics
- Facebook has 1.39 billion users. 500 million users only use Facebook from their smartphones.
- There are 2.2 billion Google Plus profiles online.
- Twitter has 284 million monthly active users.
- LinkedIn has over 332 million registered members.
- 28% of people who use social media check their profiles multiple times per day on their smartphones.
- 61% of global Internet users research products online before purchasing them.
- On average, Americans conduct 12 billion Internet searches per month.
- 74% of B2B companies use Twitter to share content.
- 58% of marketers who have used social media for 3+ years say that it has increased their business.
- B2B companies that use Twitter get twice as many leads as those that do not.
- Marketers spend an average of 5 hours a week on social media.
- The number one benefit of using social media is generating more business exposure.
- Companies with social media presences are trusted more by their clients/customers.
- The majority of orders from social media come from Facebook. For Lawyers, exchange the word “orders” with “referrals”.
What social media networks do you use for business development? How much time per day do you use them? If you’re open to it, please share success stories in the comments section below.