According to AllTwitter, “dark social sharing” is dwarfing both Facebook and Twitter when it comes to social media sharing.
You’re probably wondering what “dark sharing” is. I didn’t know what it was until I read the article too. Dark sharing is when you copy a website link and forward it to a friend via email, private Facebook message or text.
According to the article, 9 out of 10 people dark share, and they do it often. 93% of Internet users worldwide have shared links via dark sharing.
Here’s the good stuff. People share content via dark sharing three times as often as Facebook sharing and more than eight times that of other social sharing platforms (LinkedIn, Twitter, etc.).
How to Take Advantage of Dark Sharing:
- Make your content easy to share. You should have social sharing buttons that allow people to “email this article to a friend”. There are a variety of plug-ins and widgets that you can add to your site to do this.
- If you write blog posts, add a caption at the end of the article that says “email this to a friend” and hyperlink that text to a widget that shares it. This way, you are telling your readers to send it. Even if they didn’t think about it at first, you’re giving them the idea to do it.
- Make sure your links aren’t too long.
- Write interesting, compelling, unique content. Make it so interesting that your readers will feel like their doing their friends a disservice by not sending it to them.
- Start sending your clients and friends links to interesting content. They will start doing the same in return. They will also most likely visit your website (make sure you have your website in your email signature).
Personally, I do this all the time. I send my friends links almost every day; however, I only send them unique information that I think they won’t find elsewhere. Additionally, I send them content when I think I’m the first to do so (I’m competitive!).
What do you think about dark sharing? Do you do it often?