Adding Social Media to your Business Cards

I follow LinkedIn discussions regularly and I came across a post by Susan Nelson in the Legal Bloggers group that I’d like to share:

“I’m thinking of adding my blog address to my business cards. Do I delete other info or move onto the back of the card? I’d be interested in hearing what others are doing.”

I’ve been thinking about doing this as well.  Here are some great tips offered by group members:
  • Matthew DeVries, a member of Stites & Harbison PLLC, authors a blog and has the web address printed on the back of his card.  That way, when he hands his business card over to new people, he hands it blog address side up.  I think this is a great conversation starter.
  • Peter Olson is an owner at The Olson Law Firm, LLC.  He also has a “side job” doing various types of law coaching and conference speaking and his blog mostly relates to these activities.  He prints his blog address on the back of his card but would display it on the front if it was directly related to his main job.
  • Kimberly Kralowec, owner of The Kralowec Law Group, puts her blog address and a short description on the back of her card.  She initially printed labels and put the info on the back of her cards.  She later ordered cards with pre-printed information.

  • Nancy Myrland offered some great advice: “Depending on how you design it, you can fit all the information on the front.  Make sure you share all of your URLs whenever possible.  If you are going to spend your valuable time and other resources developing this Social “real estate,” then make sure people know about it.  All of mine fit on the front of my business card, then my positioning statement is at the top of the back of my card, allowing room for the recipient to write below if needed.”

Do you currently have all of your social media activities prominently displayed on your business card?  I think it’s absolutely necessary to do so.
Photo cred: Colinjcampbell

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  • Jayme Soulati

    I just ordered new checks and added my domain name in the address line reserved for a phone number.

    I also added my company's tag line just above the signature.

    Looks very professional!

    If you're confident you'll stay with social media enough to drive traffic, then add Twitter to your card. Facebook and LinkedIn are your names, allegedly, and if people want to find you there, they ought to be able to search.

    My $.02.

    Jayme Soulati @Soulati @bizlawtoday

  • Samantha Collier

    What a great idea re: adding your domain name on your checks and including your tag line.

    You're right about Facebook and LinkedIn. It should be easy enough to find you without adding this info to your cards.

    I want to include my twitter account to my business cards some day and possibly my blog.

    Thanks for the comments Jayme. They are greatly appreciated.

  • Jeff Brown

    We're adding social media and blog info to cards more and more these days. If it directly integrates with your business put it on the front. If it's not as important or is a side project, it's best to put it on the back.

    A more important issue is getting people to actually hand out their cards. I can't tell you how many times we print new cards for someone and they tell us that they still have half of the previous batch left. Handing them out is key to getting people to visit the url's you list.