The Washington Post recently published an article titled Law Firms Get into the Social Media Game. About time right?
According to reporter Catherine Ho, leaders at several top 100 firms (U.S.) are hiring full-time social media strategists to manage firms’ LinkedIn, YouTube and Twitter accounts. Facebook is being discounted as personal rather than a professional networking tool – I disagree but that could be an entirely different blog post!
New Social Media Hires by Big Law
Nixon Peabody is in the final stages of hiring its first social media manager who is expected to start in late April. No names were mentioned in the article. Check out Nixon Peabody’s law firm twitter account here. They currently have 2,493 followers, follow 932 people and have tweeted 1,294 times. The majority of tweets come from the Nixon Peabody news page and they also retweet the Nixon Peabody lawyers who tweet as well.
Latham & Watkins hired Dimitra Kessenides in late August, 2011, a former journalist at The American Lawyer who founded the publication’s website. You can follow her on Twitter here and check out her blog here.
Latham & Watkins also has a Facebook page that has accumulated over 204 likes to date. Posts include Alumni profile write-ups, charity work and other general information.
Dechert hired public relations specialist Peggy Heffner in the late summer of 2011 in a newly created position that focuses on growing the firm’s presence across various social networks. You can check her out on Twitter here.
Dechert has a branded YouTube channel with various attorney videos. Video is definitely on the up and up within Big Law.
McKenna Long & Aldridge hired Sabrina McGown in 2010 who works with attorneys to tweak keywords in LinkedIn profiles and blogs to increase relevant search engine results. She also created the law firm’s first social media strategy and an internal policy on how employees should use social media – a definite must.
What does this mean to you and your law firm?
This leads me to the million dollar question. How is your law firm getting involved in social media? Or, is your law firm getting involved at all? The Washington Post article shares several success stories of how lawyers gained new work through their social media involvement. I’m interested in hearing your thoughts and comments below.