“Traditional media is produced for consumption. Today’s media is produced for engagement.” – Jason Falls
One step further… (subscribe to Mitch Joel’s blog here – this is a MUST)
“If I blog, then you comment and I respond, that’s not community. That’s engagement. If I blog, then you comment and them someone else responds to you, those are the first indicators that a community may actually be forming.” – Mitch Joel
Engagement is the first step.
Start a blog. Create a Twitter account. Join conversations with relevant people via a LinkedIn group.
Note: Engagement requires two way conversation. Walls and blogs should allow for comments. You decide on how to moderate these. Pumping out content without dialog won’t get far in social media. Unless you are famous, you will not be successful.
Building an online community is the final objective.
My first taste of the Twitter community. Was asked to buy a substantial gift for a client in a different country. The instructions said “no flowers, no chocolates, no gift baskets….”.
I posed the question in Twitter and had three excellent responses in five minutes. Tickets to an amazing show coming to town, gift certificate to a highly coveted eight course dinner, and a tour in a nearby winery.
I did a little research and chose the tickets. The client loved them. It’s important to note you must have a relevant community for this to work.
It takes time. You must be in it for the long haul to inspire community.
What are your thoughts? Do you have a community of people you trust online? How did you do it?