Gini Dietrich is one of the most informative people I know online. And I got to meet her in real life while in Chicago and she is just as cool in person (you never know). She is the CEO of Arment Dietrich, a firm that uses non-traditional marketing in a digital world. Check her out!
Gini answers one Facebook Fan question per week and today she answered mine: “How should one respond to negative feedback, differing opinions, etc., through social media?”
This video is a Must Watch if you’re thinking of using social media in your marketing strategy. It’s good to have a plan just in case you get some differing opinions.