Social media is slowly, but surely, starting to pick up amongst lawyers and legal professionals. It’s now a known fact that social media done right will boost your online reputation, increase your “thought-leader-status” and even gain you clients. The problem with social media is that it’s easy to make mistakes. Here are some tips on how to do social media right (I made many of these mistakes myself when I was first starting out).
1. Leave enough room in your tweet so that it can be retweeted easily. Keep your posts to 120 characters or less so that your lovely Twitter followers don’t have to edit your tweet for length.
2. Use a URL shortener when sharing URLs on Twitter. Check out bitly or owly. These tools also allow you to track the number of clicks you’re getting on the links you’re sharing. I use a program called Sprout Social (PAID) and it has an easy to use Google Chrome extension that shortens the link for you and allows you to share content via social media without leaving the page you’re sharing from. There are other free programs that do this as well.
3. Keep your Twitter handle as short as possible. If possible, use your first and last name. This leaves more room for your tweet and makes you look more professional. We all want to look more professional right?
4. Don’t talk about how fantastic you are all the time. We know you’re fantastic but we don’t want to hear about it all the time. Remember the 80/20 rule: post 80% helpful and/or entertaining information and you can talk about your fantasticness 20% of the time.
5. #DONT #OVERUSE #HASHTAGS – The same things goes for !!!!!!!!! and ALL CAPITALS.
6. Mind your spelling and grammar when posting status updates on Facebook, LinkedIn, Google+ and Twitter. Don’t use too much abbreviation either.
7. Don’t post too often (or too little). Do some research and find out how often your competitors tweet/post/etc. You don’t want to overwhelm your followers but you want them to remember you should the need arise for your services.
8. Monitor your social media accounts and respond quickly i.e. within 24 hours.
9. Do not post the same social media update, at the same time, across all your social media accounts. If someone follows you on all of your accounts, you’ll look stupid.
10. Don’t like your own posts. No explanation needed.
11. Don’t talk sh*t about your competition. Don’t be a jerk. Don’t talk about negative stuff often either.
12. Check your analytics often to see what kind of content your readers like. Post more of that.
13. Promote other people and retweet content you like. You know the saying I’ll scratch your back if you scratch mine? Remember that.
Do you have any tips to share? Please feel free to share them in the comments section.