Social media is not free.
Hiring a social media specialist is not cheap.
You get what you pay for when it comes to selecting the professional or agency you work with. Here are some tips for hiring the right social media specialist for your firm.
Hiring a Social Media Specialist
Ask Your Friends
As always, word-of-mouth marketing from trusted friends and colleagues will always be number one in the marketing realm. Ask your friends and colleagues about their social strategies. Keep in mind that business size and industry and key factors when hiring social media specialists. Ask them about payment structures, milestone and benchmark goals, how they track success, etc.
Ask For Referrals
If you find a social media specialist you love, ask them for referrals. They may not be able to provide this info if they’ve signed a non-disclosure agreement but it’s worth a shot.
Look At Their Social Media Profiles!
Check out your potential social media specialist’s social media profiles! Look up their personal name and business name on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+. Make sure you check to see if they have reviews. When it comes to reviews, remember that negative reviews tend to stick to the top. If they have a negative review, check to see if they responded. If they did, did they ask appropriate questions? Did they try and take the conversation offline? Negative reviews aren’t always a bad thing when it comes to social media.
How Much Do They Cost?
Unfortunately, there isn’t an online price sheet when it comes to social media specialists. Think about these factors before starting your search.
- How much do you want to spend? Jot down how much you’d pay per hour and per month.
- Do you want to be hands-on or hands-off?
- Are your social media accounts already made or do they need to be created from scratch?
- Are you looking for legal content creators for blogging, website copy, etc.?
- Are you hiring a specialist for an individual lawyer or the entire firm?
- Will the specialist be working alone on your social media strategy or will they join a team at your firm?
How I Do Social Media for Law Firms
I work on a month-to-month basis for law firms, legal organizations and individual lawyers. My fee varies from approximately 2K – 4K per month. This may seem like a lot but when you consider what you pay in-house marketing/business development professionals, it’s not. My goal is to become a firm’s in-house social media department, and my cost includes everything – account creation, ads, graphics, content, etc. After six years of working in this industry, I enjoy working with clients I love. I love seeing them succeed (almost more than they do!).