You know the feeling when you read something that really makes you stop and think? That just happened to me. Mitch Joel is someone I have always looked up to in the online realm. I’ve been following him for years and you should too. He recently wrote an article appropriately titled, “How To Be A Recognized Authority“.
Many lawyers shy away from blogging and using social media because there are already “so many lawyers out there” doing their online thing. I mean really, how can you spin Family Law, Personal Injury Law, IP Law, etc. differently than everyone else? The task can seem daunting, especially when starting a blog or opening your first social media profile.
Mitch describes it best. Most of us don’t like to be described as an authority in any subject. “I don’t know how to define who is an authority, but I know it when I see it”, says Mitch. “It’s sort of like pornography, you know it when you see it.”
Here are some authority alternative suggestions from Mitch:
- Share your knowledge and always be willing to share that knowledge. I know professionals who want to keep their knowledge close and share breadcrumbs in hopes that potential clients will want more. In the social media realm, you can’t share enough.
- Remember how you solved that client problem? Do the same thing online. Obviously you can’t build an attorney-client relationship but be a resource. Don’t take credit for solving any issues either.
- Be that person who does the hard work, in other words, the research. Share your unique opinion. Don’t be vanilla.
- Don’t be afraid to be a leader in your field. Many people call themselves “leaders” but are they? It’s sort of like mothers who call themselves great mothers – they usually aren’t. You need to gain the admiration of your colleagues, friends and family.
I hope this post has inspired you to write more, blog more and socialize more online. Do you have any tips to share? Feel free to share them in the comments below.
Photo Cred: Vinoth Chandar