I eat, breathe and sleep LinkedIn, Facebook, Twitter and blogging. My favorite thing to do is blog about the latest social media updates and how they affect law firms and lawyers. It may be boring to some, but I love it. Social media for law firms has enabled me to work from home and raise my three beautiful children. I get to combine my love of networking with my law firm marketing experience. It’s a win-win situation in my books.
When it comes to social media for law firms, there’s a lot of industry jargon and sleazy antics. It’s easy to some, Latin to others. The main reason you should get into social media is to increase your bottom line, otherwise, it can become one big waste of time. I won’t get into strategy in this blog post, but if you’re just getting into it, focus on one platform, master it, and move on to the next. It’s not hard to do. You just have to have patience and approximately 30 minutes per day – no biggie.
Here’s the main point of this blog post. One of my favorite aspects of social media is the community. Working from home can be lonely and I miss office life, lunches downtown (not to mention the shopping). Through social media, I’ve made meaningful relationships. I enjoy signing in and interacting with my social friends through Facebook, Twitter, Instagram and LinkedIn. Of course these relationships don’t replace real life, but they fill their own little niche.
I was lucky enough to meet Gini Dietrich and Natalie Waddell in real life via social media. Other than those two fabulous women, I’ve never met any of my clients or colleagues; however, I feel like I know them very well. We communicate via Google Hangouts, Skype, email and telephone. For example, I love working with my SHIFT Digital team and they feel like family; however I never met them in person – we all live in different parts of the world. My boss’s daughter stayed with me while visiting Vancouver – that’s how close we are.
Here’s my main point: You’re going to meet a lot of amazing, smart and neat people when you get involved with social media for marketing purposes. You might get overwhelmed by the vast numbers (1 billion people on Facebook, etc.) but there is a nice, little community built around the legal profession. There’s all sorts of personalities and everyone has a story to tell. Like other marketing methods, there’s the up’s and down’s but you’ll get the hang of it if you give it a chance. It’s important to drop your self-promotional junk at the door though – you’ll get sniffed out (and kicked out) quickly.
Don’t hand your social media efforts over to your secretary or articling student. Get involved and you’ll see results. Many lawyers and law firms I know have landed clients through social media but it’s not a walk in the park. YOU need to be involved and you can’t automate it or pass it off. It’s exactly the same as networking in person and the same principals apply.
Overall, I wrote this post to inspire you to get involved in social media for more than just business development. Make some friends and build some relationships – you’ll have more fun that way I promise.