As many of you know, I am thoroughly convinced that all law firms need social media marketing in their overall business development. There is no excuse good enough for a lawyer not to have an optimized LinkedIn profile or a law firm not to have an up-to-date LinkedIn Company Page. Accounts are free and it takes 15 – 30 minutes to set up an account. I’m also available to help if you need some LinkedIn pointers.
If you’re still not convinced your law firm needs social media marketing, here are some interesting statistics and facts:
1. 73 Percent of Fortune 500 companies are active on Twitter
2. More than 80% of executives believe social media led to increased sales
3. Social media compliance is becoming a priority
4. In-house counsel are using social media to research industry research according to Nancy Myrland of Myrland Marketing. They often read lawyer authored blogs, check out LinkedIn profiles and research Wikipedia pages. Check out Amy Knapp’s article on how to create a Wikipedia Profile for your firm if you’re interested in creating a profile.
5. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC
6. Approximately 46% of online users count on social media when making a purchase decision according to HubSpot
The Harvard Business Review surveyed 2,100 companies and found that 79% use or plan to use social media, but a mere 12% felt they were using social media effectively. How is your law firm using social media? You better not be only tweeting law firm newsletters or articles. It’s time to start engaging with your followers. It’s called social for a reason you know!
7. 2 million blog posts are published every day!
8. There are over 200 million members on LinkedIn and a new user signs up every two seconds.
Are you still on the fence? Check out your competition online. How do they use social media? Are you missing out? Social media is a cost effective way to stay connected with your clients and potential clients. It can also increase your firm’s expert reputation online if you produce and share quality content. Don’t shy away from social media because you aren’t sure how to use it. Create a profile, do your research and get started. You won’t be sorry you did.