Each and every person manage several tasks at once (business and personal), and usually with great difficulty. Throwing social media into the mix might seem like a huge time suck but it doesn’t have to be. Here are my some of my favorite and most useful social media marketing tools.
Hootsuite: Hootsuite is a social media account management program. It can also be called a social dashboard. In a nutshell, you can see a variety of your social media accounts on one website rather than logging in to each one. You can also post (and cue) posts. Hootsuite has a variety of apps and functions that are easy to use. For example, you can set up an RSS feed to automatically publish your blog posts on Twitter.
Instapaper: Instapaper is my favorite tool for saving articles on the web. You add the Instapaper app to your smartphone or laptop and click the icon when you want to read something later. When you have time, you visit their site to read your bookmarked articles. This can be useful while searching the Internet for interesting content to posts on your social networks. I use Instapaper every day.
Alltop: Alltop is where I go everyday to find useful content (and I save it to Instapaper obviously). Users can search for articles by topic and they get to see the latest news from a variety of sources. Basically, Alltop categorizes all of the latest news from the Internet and makes it easy to find and read. If your a lawyer who writes a blog on a very niche topic you might find your articles there.
IFTTT: IFTTT is one of my absolute favorite social media tools. You create “recipes” that are a combination of a trigger and a action from your connected accounts. For example, you can set it up so that every tweet you tweet with the hashtag #Trademarks appears in a Facebook Group. There are literally thousands of combinations and you can add a lot of accounts.
Do you use any other social media marketing tools that I haven’t mentioned above? Please share them in the comments and let us know why they rock!