Google launched a new service called “What Do You Love”. At first glance, the site doesn’t look like much:
Don’t let it’s simplicity fool you. Users type in their search terms and click the heart. Google searches the desired term across all of its products:
- Google Images
- Google Trends
- Google Calendars
- Translate (you can translate your search results in 57 different languages!)
- Google Groups
- Google Voice
- Blog Search
- Google Moderator
- Google Maps
- Google Alerts
If your results aren’t found in a certain category, Google encourages you to start a conversation, organize a debate, set up a alert, etc.
The neat part is how it’s all set up. Each result is displayed in a different widget. Techcrunch mentioned the site is supposed to “create a unified user interface to search in multiple channels”.
Why it’s good for lawyers and law firms
This can be a great tool for people interested in learning about certain areas of law. For example, users can type in divorce, estates, wills, etc. If they were looking for a lawyer they could also type in their location to get defined results. Lawyers that have a strong web presence will be prominently displayed over the various results: blog postings, Google map locations, discussions, etc.
What do you think about this new service? I think Google is on to something here. If you haven’t already, go test it out, you’ll love it! (Search your name, law firm, etc.)