Google’s New “What Do You Love?” Campaign – Excellent Tool for Lawyers and Law Firms

Google launched a new service called “What Do You Love”.  At first glance, the site doesn’t look like much:
Don’t let it’s simplicity fool you.  Users type in their search terms and click the heart.  Google searches the desired term across all of its products:
  • Google Images
  • Google Trends
  • Youtube
  • Gmail
  • Google Calendars
  • Translate (you can translate your search results in 57 different languages!)
  • Google Groups
  • Google Voice
  • Blog Search
  • Google Moderator
  • Google Maps
  • Google Alerts
If your results aren’t found in a certain category, Google encourages you to start a conversation, organize a debate, set up a alert, etc.
The neat part is how it’s all set up.  Each result is displayed in a different widget.  Techcrunch mentioned the site is supposed to “create a unified user interface to search in multiple channels”.
Why it’s good for lawyers and law firms
This can be a great tool for people interested in learning about certain areas of law.  For example, users can type in divorce, estates, wills, etc. If they were looking for a lawyer they could also type in their location to get defined results.  Lawyers that have a strong web presence will be prominently displayed over the various results: blog postings, Google map locations, discussions, etc.
What do you think about this new service? I think Google is on to something here.  If you haven’t already, go test it out, you’ll love it! (Search your name, law firm, etc.)

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