Twitter is my favourite social network. I’ve made some amazing friends (that I’ve never met in real life), kept up with everything in my industry and the majority of my work comes through Twitter.
57% of businesses are spending at least 50% more time on Twitter than they did a couple years ago according to Ragan PR; however, I bet only 5% are doing it right.
Here’s How to Fail at Tweeting (With Solutions Of Course)
Mistake – Your tweets are self-centered and you look like a narcissist. You only post content about your firm.
Solution – Follow the 80/20 rule. According to Social Media Today, use just 20% of your content to promote your firm, and dedicate 80% to content that really interests your audience and engages them in conversations.
Mistake – You put your URLs at the end of your tweet like this:
Join my Google+ social media for law firms community (let’s hope Google doesn’t die) https://t.co/ezQoD4uO9V
— Samantha Collier (@samtaracollier) May 22, 2016
I’m using myself as an example here. I use all sorts of formats as well – I like to live on the edge.
Solution – Put the URL in the middle of your tweet. Your tweets will be clicked and read 28% more! Here’s an example:
— Samantha Collier (@samtaracollier) May 23, 2016
Mistake – Your tweets are too short. You use 60 characters instead of 100+. Mini tweets only get 1/3 of the engagement of longer tweets.
Solution – Craft longer tweets. You don’t need to use acronyms all the time. Get creative, most of us talk too much instead of too little, or maybe that’s just me!
Mistake – You aren’t consistently tweeting AKA you have no schedule or routine.
Solution – You should tweet at least 3 – 5 times per day. Use Hootsuite or Tweetdeck to schedule your tweets in advance. This doesn’t mean you can “set it and forget it”. You should be chatting with other Twitter users, answering questions, etc. Your audience will trust you more if you’re consistent on Twitter.
Mistake – Your tweets don’t contain graphics.
Solution – According to Simply Measured, tweets with images average 2X the engagement of tweets without images. Years ago, it was nearly impossible to tweet pictures. Today, you can use Canva to create beautiful graphics for all your tweets.
I used Canva to create the below tweet about speaking at the upcoming Clio Cloud Conference 2016. There are tons of free stock photos online. I compiled a list for you to check out (double check the copyright please). You can find the document here.
Posting a twitter update isn’t rocket science, but I know it’s tricky when you’re first starting out. I suggest you “lurk” for a few weeks prior to sending your first tweet. Check out what other people are doing and read social media blogs. You’ll be a pro in no time!