Advanced Twitter Tips

It’s hard to believe I’ve been twittering away for a year now. To be honest I had no clue what I was getting into when I signed up. My inspiration came from attending a webinar Kevin O’Keefe hosted about law firm social media. He laid out social media information in a no-nonsense style that I appreciated and learned from. Who knew how inspired I’d become!
In light of my one-year twitversary I wanted to share some advanced tips I’ve gathered from the world wide web:

  • Don’t include the & symbol in your Twitter profile. It doesn’t get along well with Twitter and won’t be displayed properly.
  • If you use Tweetdeck or Hootsuite add a column with a search for your username. Sometimes replies get missed (I’ve had this happen). Another reason is Twitter has a API call limit of 150 calls an hour. Each time your Twitter software searches for DMs, tweets, etc. it wastes a call; creating the search column fixes this.
  • Shorten your tweets to 125 (or shorter if you can) to encourage easy retweets and added comments.
  • Pick a date and time and host a twitter chat about your area of expertise. Choose a unique hashtag and include it on each post. Create a column (if you use Tweetdeck or Hootsuite) for your hashtag and talk away. Warn your followers that you will be posting frequently.
  • Search your subject on Google and click “Realtime” from the left hand column. Take a look at when people discuss your topic most on Twitter. Is it the morning? Night? Choose when to join the conversation.
  • Use Lists. If you follow a large number of people lists will help filter the noise. I couldn’t live without my “friends” and “new-peeps” lists. And of course you create columns for each. (It’s nice if you have a large monitor to view all columns).
  • Check out your Twitter score on Twitter Grader to see how you rank amongst other Tweeters. You can also check Klout. There’s much debate over how important these scores are but it’s always good to know.
  • Create a customized background using photoshop or another publishing software. Note that not all users see the same size background and most of it won’t show. Test it out.

I hope you find these useful. And please add your own tips in the comments below. I need all the help I can get!

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