Mashable recently posted an excellent article, “HOW TO: Protect Your Business’s Identity on Twitter“, and I thought it would be a useful read for lawyers and law firms just starting off with Twitter.
It’s important your law firm’s Twitter account matches the look and feel of your current branding (all marketing departments will tell you that!). Individual lawyer Twitter accounts are a different story depending on your firm’s social media policy, etc.
Either way, you should make sure you get approval before creating and designing a Twitter account. Here are some tips to help you get started:
Pick Your User Name and Link Accounts
User names are chosen on a first come, first served basis. If your firm’s name (or individual name) is already taken don’t worry. My full name, Samantha Collier, was too long (darn Twitter) and samcollier and scollier were already taken. So I included my middle name, it’s not the best but it works. You can always use the “_” sign to create spaces.
Your website and/or blog should also include links to your Twitter account. Write “official Twitter account for Law Firm” in your Twitter bio.
If you’re a social media superstar and have verified Facebook, Foursquare and/or Google Places account; link to your official Twitter account from these accounts. All of these steps will ensure your firm’s identity is clear.
I’m sure all of you are well versed in IP so I don’t have to remind you that if someone else is using your trademarked name or logo in a way that has nothing to do with your goods or services, you’re out of luck. Twitter will not help you out!
Protect Your IP
If you have a trademarked business name, and another company is using your TM or logo in a way that is trying to confuse others, Twitter has this policy. Companies can submit help tickets to request help.
Use a service such as Themeleon to customize your Twitter account’s background and design colors to match your current branding. Upload your company logo. Be creative. (Get approval!)
And please make sure you change your profile picture! We don’t want to see an Egg! People talk to people, not logo’s. Decide if you want to use your logo or designate one lawyer to be the face of the firm.
Any other tips? Would love to hear them!