Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro.
Choose a Great Headshot
Help your followers put a face to your Twitter handle. Don’t use your company logo; people like talking to people, not brands. Your headshot should be professional and show off that smile. Consider investing a few dollars in a professional photographer. You can use the pictures across all of your social networks. Save your bar star and bare skin photos for Facebook!
Write a Unique Twitter Bio
Your Twitter bio has to be written in 160 characters or less. This can be a daunting task for new Twitter users. On the other hand, you should thank Twitter that they gave you an extra 20 characters – tweets are limited to 140 characters. Your Twitter bio needs to be outstanding. It has to stand out from the rest and explain how you’re different than other professionals. You should also include interests and personal tidbits that other Twitter users might have – it will be easier to connect. HubSpot has a great list of Twitter Bio’s if you need inspiration.
Craft Engaging Tweets
The magic of this social media platform is that the 140 character limit equals the playing field when it comes to writing skills – goodbye grammar – hello acronyms! Post a link to an interesting article you think your readers will find useful with a brief comment, mention an outrageous idea, or tell everyone what you’re having for breakfast. In other words, just write something.
Ready to start using Twitter like a pro? The above tips will help get you started in the Twitterverse. Don’t be scared to get started, just open an account and publish your first tweet. Keep it up as it takes 30 times to make something a habit. You’ll be shocked how quickly you reach your target audience on Twitter.
Have any Twitter tips to share? Write them in the comments below!