The Perfect Twitter Bio

“You’ll never get a second chance to make a great first impression.”

This is especially important in the world of Twitter.  I follow back based on a number of things including:

  • Biography
  • Relevancy – is the subject matter focused?
  • Do they have a link under their bio? Where does it go?
  • Follows/Following ratio
  • Twitter content.  Are they 100% self promotional? Do they talk to other people?
  • Background. Stick with the standard templates or get one professionally made.
Having a well written, compelling profile is the single most important thing you can do on Twitter.  I’ll talk about the other points in another blog post. 
People will quickly scan your profile to see if you’re worth following.  You must capture their attention and entice them to want more.  How you do this is largely dependent on your target audience.  Remember you have exactly 2.3 seconds to do this!! Well that’s a guess, but you get the point.
Twitter profiles don’t allow for a lot of fluff. Make your bio interesting and smart.  Convey your message concisely with personality.  Here are some examples, I underlined my favorite parts:

@dbchrattorney Employment Lawyer, Director of my firm’s HR Practices Group, I advise, counsel and train companies on HR issues. (opinions are my own)

@brianinkster Founder of Inksters Solicitors: the first Scottish Law Firm to Twitter. Solicitor of the Year: Law Awards of Scotland 2006. Fundraising for Habitat for Humanity

@LegallyErin  I’m Erin Russell. Founder and managing attorney at The Russell Group. Litigator, counselor, foodie, amateur photographer, and gadget nut.

@Legalerswelcome Social media evangelist for legal, social biz development, helping bring legalers into the 21st century with technology – oh yea, and a super mom!

I like these bio’s because they outline the person as a whole. You get to know them and it’s not just about work.  Social media is about conveying who you really are as a person, not just the boring, official law firm blurb – we have enough of those on our websites! Think awards, interests, etc.

I especially like @LegallyErin’s biography.  Outline the professional stuff first and then reveal something personal (but not too personal – interests are great).

People are more likely to talk to those with similar interests and it’s also potential common ground for conversation starters. Keep it neutral.

What did you write for your first bio on Twitter? I changed mine numerous times.  What works and what doesn’t?  I look forward to your comments!

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