This is especially important in the world of Twitter. I follow back based on a number of things including:
- Relevancy – is the subject matter focused?
- Do they have a link under their bio? Where does it go?
- Follows/Following ratio
- Twitter content. Are they 100% self promotional? Do they talk to other people?
- Background. Stick with the standard templates or get one professionally made.
@dbchrattorney Employment Lawyer, Director of my firm’s HR Practices Group, I advise, counsel and train companies on HR issues. (opinions are my own)
@brianinkster Founder of Inksters Solicitors: the first Scottish Law Firm to Twitter. Solicitor of the Year: Law Awards of Scotland 2006. Fundraising for Habitat for Humanity
@LegallyErin I’m Erin Russell. Founder and managing attorney at The Russell Group. Litigator, counselor, foodie, amateur photographer, and gadget nut.
@Legalerswelcome Social media evangelist for legal, social biz development, helping bring legalers into the 21st century with technology – oh yea, and a super mom!
I especially like @LegallyErin’s biography. Outline the professional stuff first and then reveal something personal (but not too personal – interests are great).
People are more likely to talk to those with similar interests and it’s also potential common ground for conversation starters. Keep it neutral.
What did you write for your first bio on Twitter? I changed mine numerous times. What works and what doesn’t? I look forward to your comments!